Basis Technologies, the leading provider of automation software for marketing and advertising, announced a major expansion of its platform with new features designed to enhance omnichannel reporting, data visualization, paid search activation, and task management. At the core of these updates is Basis’ enhanced reporting and insights hub, a powerful solution that automatically consolidates campaign data from over a dozen channels and sources-delivering comprehensive, customizable performance analytics with unmatched speed and clarity.
“Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, president of Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”
The Basis platform is designed to help agencies and brands optimize their marketing operations, enabling faster delivery of measurable business outcomes. With AI-driven automation and a modular design, Basis simplifies planning, execution, and optimization across programmatic, publisher-direct, search, and social advertising.
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These latest innovations extend the platform’s capabilities, transforming it into a unified environment that automates the most critical stages of the digital campaign lifecycle. By eliminating data silos and integrating performance insights in real time, Basis empowers marketing teams to focus more on strategy and less on manual tasks.
“Data and creativity fuel our work. Campaign insights empower our team to move fast and capitalize on opportunities for clients,” said Kira Clifton, VP of media and analytics, Hart. “Basis delivers a differentiator that helps us coalesce, analyze and showcase data, enabling Hart to stand out and build trust among marketers.”
“In its early stages, Basis’ new reporting tool holds great promise as a time-saving solution for pulling and visualizing client data,” said Rachael Root, VP of programmatic media, Ad+genuity. “With intuitive filters and flexible download and visualization options, it’s designed to make insights more accessible and presentation-ready.”