Birdeye, the #1 platform for Hyperlocal Marketing, announced the launch of Brand AI and Industry AI, two groundbreaking innovations in its BirdAI architecture. These custom large language models (LLMs) empower businesses to deploy AI agents that act with brand authenticity and industry intelligence, all while driving measurable outcomes.
Building on the momentum of its AI Vision announcement earlier this month, Birdeye is turning vision into execution. Where Brand AI personalizes the voice and tone of every interaction, Industry AI ensures those interactions are grounded in domain-specific accuracy.
“With Brand AI and Industry AI, every business can now deploy their own AI agent that’s fluent in their brand, tuned to their industry, and focused on outcomes,” said Naveen Gupta, Co-founder and CEO of Birdeye. “This is AI that’s custom built for your business.”
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Brand AI: Built for Consistency, Control, and Conversion
Brand AI enables businesses to train AI agents on their unique tone, workflows, and internal data—ensuring every response, post, or message feels truly on-brand. Whether managing reviews, social media, or customer engagement, Brand AI enforces brand standards.
Four pillars power Brand AI:
- Brand Voice – Define your tone, style, and personality across all channels.
- Brand Knowledge – Train AI on your proprietary FAQs, workflows and systems.
- Brand Governance – Set guardrails to ensure compliance, quality, and accuracy.
- Brand Security – Enterprise-grade permissions for full control over access and data.
Industry AI: Intelligence Rooted in Real-World Context
Industry AI brings deep vertical knowledge to every interaction. Trained on over a decade of data from over 150,000 businesses and over 200 million users, it ensures AI agents speak the language of your industry—accurate, compliant, and relevant down to the local level.
Core capabilities include:
- Industry Benchmarks – Gauges performance against industry norms and peers.
- Industry Trends – Detects emerging themes and customer shifts in real time.
- Industry Categories – Delivers category-specific insights and suggestions.
- Industry Compliance – Adheres to regulations like HIPAA, FINRA, GDPR, and more.
Together, Brand AI and Industry AI equip businesses to automate customer engagement without sacrificing voice, quality, or trust. Every prompt is processed securely within BirdAI’s infrastructure using LLMs from OpenAI, Anthropic, Google DeepMind, Meta, and Mistral—ensuring data integrity and enterprise-grade security.
Proven in the Field, Built for Outcomes
Early pilots in healthcare, financial services, home services, and retail show strong performance gains in speed, adoption, and brand safety—while driving real outcomes in customer engagement and conversion.
“The customization options for brand voice were phenomenal,” said Angie Palmer, VP and Digital Marketing Manager at Fidelity Bank. “I was able to personalize tone and guardrails in a way that felt deeply aligned with our brand.”
The Future of Hyperlocal Marketing, Realized
With Brand AI and Industry AI, businesses now have AI models as unique as their brand and as informed as their industry—purpose-built to drive results in every market they serve.
This launch advances Birdeye’s vision of Service-as-a-Software: AI that doesn’t just automate tasks, but accelerates growth through smart, scalable, hyperlocal marketing.
SOURCE: PRNewswire