Birdeye has launched Search AI, a first-of-its-kind platform designed to help multi-location brands manage Generative Engine Optimization (GEO), the AI-era equivalent of SEO. As consumer discovery increasingly shifts from traditional search engines to AI platforms like ChatGPT, Perplexity and Gemini, brands face the risk of disappearing from AI-generated answers without a dedicated GEO strategy. Powered by BirdAI, Birdeye’s native AI layer, Search AI enables brands to see what audiences are searching for, track visibility across AI engines, monitor competitor positioning, and autonomously optimize for accuracy, sentiment, and engagement. With AI-generated discovery up 527% year-over-year in 2025, the platform addresses an urgent need for enterprises.
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“Brands can no longer afford to ignore GEO. The search experience has moved beyond traditional search engines. AI engines now decide what people see. Birdeye’s Search AI gives multi-location brands the power to optimize their visibility, sentiment and engagement across all platforms.” Adam Dorfman, AVP of Product Management and AI Search at Birdeye. Additionally, Birdeye introduced the Search Optimization Agent, now in closed beta, which autonomously analyzes and optimizes GEO with one-click approvals-helping enterprises stay competitive in an AI-driven discovery landscape.