Blockgraph, the privacy-first data collaboration platform for household-based advertising, launched two powerful new features-Collaborative Insights and Geo-Based Audiences- designed to further fuel its transformation as an industry leading resource for data-driven local advertisers.
Following strong adoption of the Blockgraph OnDemand platform, which debuted in late 2024, these new capabilities are purpose-built to simplify targeting, planning and measurement across Blockgraph’s media partner ecosystem, making sophisticated advertising tools more accessible for advertisers of all sizes. Blockgraph OnDemand is on track for over 200% year-over-year growth with adoption spanning local ad categories including automotive dealerships, retail, political, education, local events marketing and home services.
“Local marketers are often underserved by enterprise-level solutions,” said Jason Manningham, CEO of Blockgraph. “With these new capabilities, we’re making it easier than ever for local advertisers to measure what matters and activate campaigns with precision-no data science team or complicated setup required.”
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Collaborative Insights: Simplifying Measurement for Local Advertisers
Blockgraph’s Collaborative Insights is a turn-key, privacy-safe reporting solution that helps advertisers understand campaign impact in clear business metrics, like return on ad spend, sales lift and store visit lift. It allows local advertisers and media sellers to easily collaborate on campaign performance and sales data, unlocking fast, actionable insights tied to real business outcomes. Built with privacy-safe intelligence, Collaborative Insights drastically simplifies measurement data collaboration and reporting, without a need for expensive setup, custom technology or complex integrations.
“This levels the playing field for local advertisers” said Jason Manningham, CEO at Blockgraph. “Collaborative Insights offers plug-and-play access to always-on insights, helping smaller businesses move quicker and plan smarter so they can prove ROI.”
SOURCE: GlobeNewswire