Bloomreach, the agentic platform for personalization, announced a strategic partnership with the Snowflake AI Data Cloud, enabling businesses to seamlessly activate their enterprise data for personalized marketing experiences. Through this integration, companies can connect customer data stored in Snowflake directly with Bloomreach’s AI-driven marketing capabilities-bringing together advanced data infrastructure and real-time personalization.
“Bloomreach and Snowflake are coming together to bridge the gap between data infrastructure and marketing innovation,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement. “It’s not enough for marketers to just understand their customers — they need to put that understanding into action, too. This partnership ensures they can activate their Snowflake data instantly and intelligently through Bloomreach, fueling personalized experiences that drive measurable business growth.”
The native integration between Bloomreach and Snowflake is now available, offering a secure and efficient way to sync customer attributes, behavioral event data, and product catalogs. By breaking down barriers between data storage and marketing execution, businesses can tap into the full potential of their customer data—delivering tailored experiences at scale.
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Key Capabilities of the Bloomreach–Snowflake Integration:
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Enhanced AI Activation: Power Loomi AI agents within Bloomreach with rich, real-time customer and product intelligence.
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Smarter Automation: Trigger personalized marketing campaigns based on Snowflake-stored events, enabling contextual, timely engagement.
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Fresher Insights, Faster Decisions: Use up-to-the-minute data to deliver highly relevant, personalized interactions across marketing channels.
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Data Governance and Control: Maintain full oversight of sensitive information with selective data import, transferring only the data necessary for each use case.
This partnership empowers marketing teams to move from data analysis to action, enabling real-time personalization powered by enterprise-grade infrastructure.