Bloomreach, the agentic platform for personalization, announced the launch of Personalized Media in-Grid, an innovative capability that converts traditional product grids into engaging, intelligent storytelling environments. Powered by Bloomreach Discovery, the company’s AI-driven search solution, and enhanced through its marketing and conversational commerce modules, the new feature showcases the value of Bloomreach’s fully connected platform-bringing placement, personalization, and conversation together within the customer journey.
For years, product-listing pages have been functional but static and transactional. Personalized Media in-Grid enhances the shopping experience. It allows retailers to add videos, images, buying guides, and seasonal promotions directly into search and category results. They can also include cross-sell recommendations. Merchandising teams use helpful tools to improve their work. These tools include slot-based placement, in-grid previews, audience targeting, and scheduling. These help them scale personalized content. They don’t need constant engineering support after the initial setup.
“The modern shopping journey isn’t linear-it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.”
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Key Benefits for Merchandisers
With Personalized Media in-Grid, merchandisers can:
Blend storytelling with commerce: Enrich product grids by inserting video, imagery, buying guides, promotional banners, and cross-sell content at designated placement slots.
Scale your operations:
Enforce rules across all categories and search queries.
Preview updates in context.
Launch campaigns with an easy scheduling workflow—no developer support needed.
Deliver targeted content: Use Bloomreach Engagement for precise audience segments and personal touches. Also, leverage Bloomreach Clarity for AI-driven conversations.
Track performance: Use Discovery’s analytics suite to monitor in-grid media impact. Then, expand insights with Engagement’s detailed reporting dashboards.