Blueshift, the leader in AI-powered customer engagement, announced the launch of Customer AI Agents that help marketing teams conduct 10X more personalization experiments with automated AI decisioning. The Agents are the latest addition to Blueshift’s Customer AI Suite, which includes Predictive AI, Recommendations, and AI Assistants for generating personalized content.
According to a recent Blueshift study, 74% of marketing leaders admitted to struggling with cross-channel personalization at scale. Customer AI Agents solve this by autonomously generating variations of personalized messages, drawing on elements from customer profiles and predictive AI, and automating experimentation at scale. A simple approval workflow ensures human oversight while removing the friction of setting up and monitoring multiple experiments. The agents optimize the experiments toward customer conversion outcomes, such as purchases or subscriptions.
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“Automating the process with Customer AI Agents not only saved us 40+ hours of marketing operations time over a month but also increased lead conversions by 34%. Traditional experimentation is both time-consuming and resource-intensive, yet it remains one of the most effective ways to enhance campaign performance and customer conversions,” said Russell Middleton, Co-Founder of Zumper, the largest privately owned rental platform in North America, and Blueshift Customer.
SOURCE: PRNewswire