BNZSA, powered by Anteriad, has launched inTNT to provide the EMEA B2B market with a GDPR-compliant, artificial intelligence (AI) intent data solution in multiple languages.
This new intent data solution provides B2B marketers with validated and GDPR compliant intent signals captured in multiple European languages. inTNT gives B2B marketers a new tool that enables them to reach more potential buyers more effectively.
BNZSA’s inTNT is a smart and accurate solution that verifies intent signals both digitally using AI and human testing. In a market traditionally dominated by intent data solutions that focus on English as a communication language and the American market and its B2B data, inTNT’s multilingualism and EMEA data stand out. The data, generated by hundreds of thousands of individual, monthly conversations between agents and business decision-makers in the native language, is also GDPR compliant and has the necessary consent.
BNZSA’s inTNT will be offered to existing EMEA customers of BNZSA and Anteriad as a performance enhancer for lead generation programs, and it will also be offered as an add-on to digital advertising campaigns to increase target audience engagement.
BNZSA’s “ Knowledge Exchange ,” BNZSA’s knowledge exchange program that identifies and connects end-user IT information needs to BNZSA-IT reseller partners, will also include inTNT data. Additionally, this European intent data will be incorporated into BNZSA’s global product offering as it is fully integrated into the Anteriad organization.
Brahim Samhoud, International CEO van BNZSA, powered by Anteriad, zei: “The European market is highly regulated for data privacy and compliance. By launching BNZSA inTNT, we are supplementing Anteriad’s incredibly powerful global intent offering with validated compliant intent signals in multiple languages.
“We are thrilled to offer inTNT and provide our customers the ability to get in front of more EMEA-based buyers today,” added Samhoud.
Karie Burt, Chief Data and Privacy Officer bij Anteriad, voegde hieraan toe: “In the past, getting compliant multilingual intent for EMEA that has been verified by human native speakers has been difficult to source. With 1,600 BNZSA-trained agents on the phone verifying and capturing intent each month, we are excited to marry together human and artificial intelligence to deliver value to more marketers in multiple languages while preserving privacy and compliance.”
SOURCE: GlobeNewswire