Boostr, a leading provider of advertising management platforms for publishers and media companies, announced the launch of Agent IQ, a purpose-built series of AI agents tailored specifically for media organizations. Designed to enhance operational efficiency and minimize manual workload, Agent IQ empowers media teams across Sales, Planning, and Ad Operations to boost accuracy and performance while freeing up valuable time to focus on strategic growth.
The Agent IQ Series features a growing portfolio of intelligent agents purposefully engineered to streamline critical workflows throughout the media lifecycle. Several foundational agents are already in active use, delivering value to Boostr customers, with additional agents set to launch through 2025—further expanding this AI-driven workforce to meet evolving industry demands.
“Agent IQ is about giving teams their time back and helping them make smarter decisions, faster,” said Patrick O’Leary, CEO at Boostr. “We’ve already seen measurable impact from the first agents in-market, and we’re just getting started. This rollout will continue to empower media organizations to operate with speed, accuracy, and confidence.”
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Built specifically for the unique challenges faced by media professionals, Agent IQ integrates seamlessly into existing Boostr workflows, automating repetitive tasks, reducing human error, and accelerating time to value. With media companies under increasing pressure to do more with less, Agent IQ delivers a transformative solution that aligns with the fast-paced nature of the advertising ecosystem.