Brainlabs, the AI-enabled independent media agency, announced the strategic acquisition of Exverus Media, a highly decorated Los Angeles-based media agency recognized as Adweek’s 2024 Breakthrough Media Agency of the Year. The move significantly enhances Brainlabs’ full-funnel media capabilities in the U.S. which, combined with its existing team and products, will allow it to operate as a single agency of record for all media channels. It also marks Brainlabs’ expansion into the West Coast market completing a coast to coast presence.
The acquisition of Exverus Media – a three-time Ad Age Small Media Agency of the Year winner with eight Adweek Media Plan of the Year awards and three Cannes LIONS finalist honors – adds deep expertise in full-funnel media planning to Brainlabs, along with creative strategy, and execution for ambitious brands. Exverus Media, which manages $100M+ annual media spend, has earned industry-wide recognition for pioneering data-driven media planning across traditional, programmatic advertising, retail media, e-commerce, paid search, paid social and analytics, with a client roster including Premier Protein, Dymatize, and New Belgium and Bell’s Brewing.
“The future of media isn’t about choosing between digital or traditional channels – Real Intelligence is about mastering both to create real results,” said Daniel Gilbert, Founder and CEO of Brainlabs. “We’re creating what I believe will be the new gold standard for independent modern media agencies, serving clients as their single agency of record across all media platforms with a focus on driving growth and results. Exverus has proven that their data-driven approach to cross-channel integration delivers exceptional outcomes for brands. Combining their full-funnel media capabilities with our digital and AI capabilities is essential to Brainlabs delivering Real Intelligence—the optimal blend of artificial and human intelligence that enables brands to connect directly with consumers.”
Also Read: Kantar Extends Partnership with Cint, for New Cint Exchange to understand people
The strategic move comes as brands face mounting pressure to break through increasingly fragmented media landscapes. Brands require partners capable of orchestrating cohesive campaigns across digital and offline channels to maximize return on ad spend. Exverus brings a strong track record in full-funnel media planning, while Brainlabs applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action—driving real business outcomes. Together, the combined company is uniquely positioned to help brands navigate this complexity.
“Exverus has built its reputation on transforming how brands approach media,” said Bill Durrant, Co-founder of Exverus Media. “The real magic happens when you can seamlessly orchestrate across media channels—TV, retail media, programmatic, and social—while measuring impact in real time. We chose to join Brainlabs because they’re a like-minded, founder-led, independent agency with a sharp focus on results. Their strong U.S. presence and global capabilities will give our clients access to new products, technology, and scale, while retaining the innovative spirit that drives our approach to cross-channel measurement. This is an exciting moment for our clients, who will continue to work with the same Exverus team, now backed by the scale and expertise of a larger independent agency. I’m looking forward to continuing in my role, alongside the rest of the Exverus team, as part of Brainlabs.”
“What excites me most about this partnership is how it amplifies everything we’ve built at Exverus,” said Talia Arnold, Managing Director at Exverus Media. “Our clients will continue to work with the same passionate team they know and trust, but now with access to capabilities that will take their media performance to the next level. This partnership represents the evolution of what modern media agencies can achieve when data, technology, and human insight work in perfect harmony.”
SOURCE: PRNewswire