Brand Networks, an Augeo company, leads in AI-powered advertising. They announced a major expansion of their Aimy platform. This update makes TV advertising accessible for small and mid-sized businesses (SMBs). Aimy uses Comcast’s Universal Ads API. Now, advertisers can plan, launch, and measure premium connected TV (CTV) campaigns easily. This gives smaller brands access to premium video inventory at a scale and price they couldn’t reach before.
This new feature is a big step in making TV advertising fairer. It allows small and medium businesses (SMBs) to reach audiences in safe, high-quality CTV spaces that were once only for big companies.
Aimy is among the first AI-driven ad buying assistants designed specifically for TV campaigns. With Universal Ads, Aimy lets advertisers reach up to 90% of U.S. households. It blends the broad reach of TV with the smart efficiency of AI. Everything is managed from one easy-to-use platform.
“For too long, TV has been out of reach for small businesses without big budgets, creative teams, or media buyers,” said Mike Garsin, CEO of Brand Networks. “With Aimy and Universal Ads, we’re removing those barriers. Now any business – from a neighborhood coffee shop to a regional franchise – can launch premium TV campaigns with the same ease as a social ad.”
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Making TV Advertising Accessible and Intelligent
Aimy’s new TV ads help teams with few resources make and improve campaigns easily. They also ensure measurable performance.
AI-Powered Campaign Setup: It suggests targeting, creative ideas, pacing, and optimization strategies. This is based on a brand’s goals, so it removes the need for manual guesswork.
Integrated Performance Reporting: Shows a complete view of ROI. It highlights Universal Ads campaign performance along with social and digital results.
Premium Video Access offers a vast CTV supply network. It partners with over 15 major publishers, including A+E, AMC Networks, DIRECTV, and Fox Corporation. Other partners are Estrella MediaCo, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, and Warner Bros. Discovery, and Xumo.
“Advertisers of every size want TV-level reach with performance-grade simplicity,” said James Borow, VP of Product & Engineering, Universal Ads. “The Universal Ads API is giving developers the power to build products like Aimy, and we are so excited to see how it can help small businesses that so often power local communities.”