Brandpoint, a top player in sponsored content and media placement from Minneapolis, has introduced Brandpoint AI Optimize℠. This new service helps PR teams keep up with the fast-changing world of AI search, LLM discovery, and generative engine optimization (GEO). The solution gives communications professionals tools and strategies. These help them increase their visibility in new AI search environments.
“We are in an increasingly zero-click world where consumers are getting the answers they need from AI bots and AI overviews without having to click into websites. In partnering with 90% of the top U.S. PR agencies, we recognize PR professionals have a new performance metric: LLM visibility,” said Lisa Jilek, CEO at Brandpoint. “With AI Optimize, we’re helping brands take control of that shift, increasing the likelihood that their content will be the answer to audience searches online.”
The launch comes at a key time-Q4 and the holiday season. Brands are eager to boost visibility and improve strategies for the coming year. Recent Adobe insights show how AI is changing consumer behavior. They noted that “AI-generated traffic to retail sites jumped 805% year-over-year.” Adobe reported that AI-driven shoppers convert 38% more often than average consumers.
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To help brands capitalize on this shift and strengthen their presence across AI-driven search tools, Brandpoint has developed a comprehensive package that integrates seamlessly with existing PR and content strategies.
Brandpoint AI Optimize ℠ Features
The new solution includes:
- AI-optimized branded content created by Brandpoint’s team of experienced writers, editors, and designers trained in best practices for both AI visibility and human engagement.
- A library of PR-ready assets, including two sponsored article distributions across Brandpoint’s premier publisher network.
- A tailored release strategy detailing optimal timing, channels, and content formats to maximize reach.
- A technical audit of branded content and owned landing pages to identify optimization gaps.
“Introducing AI-driven optimization tools to our suite supports the mounting pressure PR teams are facing to provide guidance and results for their clients,” added Stacy Stusynski, Chief Commercial Officer of Brandpoint. “In 2026, the value for PR and brand awareness lies not just in placements, but in holistic performance in AI ecosystems.”
With AI-driven search becoming integral to how consumers discover brands and information, Brandpoint AI Optimize ℠ gives PR teams a strategic advantage—ensuring their content remains visible, competitive, and discoverable in an increasingly zero-click, AI-first world.