Brandwatch, the leading digital consumer intelligence platform, has entered into a strategic partnership with Trajaan, the global leader in search intelligence. This collaboration significantly enhances Brandwatch’s data capabilities by combining rich social listening insights with real-time search behavior-giving brands a unified view of what people are saying and what they are searching for across platforms, geographies, and channels.
In an era where consumer expectations and behaviors shift at lightning speed, understanding both expressed opinions and underlying intent is critical. Through this partnership, Brandwatch customers gain access to one of the world’s most extensive search intelligence datasets-spanning traditional search engines, e-commerce sites, social platforms, and emerging generative AI tools.
This new layer of insight empowers organizations to elevate their market research, refine forecasting models, and make faster, more confident, data-informed decisions.
What the integration unlocks for brands:
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Complete Consumer Intelligence: Go beyond surface-level conversations to measure real-time search demand. Anticipate shifts in market interest, validate emerging trends, and uncover unmet customer needs with precision.
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GenAI Search Visibility: Understand how generative AI platforms are interpreting and recommending your brand, competitors, or category—an increasingly influential factor in shaping consumer perception and choices.
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Fast, Actionable Insights: From validating rising haircare trends to spotting early signs of brand risk, Trajaan’s geo-localized, real-time data enables brands to respond quickly and stay ahead of the curve.
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“This partnership reflects our deep commitment to bringing the very best point solutions and data sets into our ecosystem,” said Jim Daxner, CPO at Brandwatch and Cision. “With Trajaan, we’re empowering our customers to get even closer to the why behind consumer behavior-from the questions they’re asking to the products they’re considering.”
“We’re excited to team up with Brandwatch to push the frontier of consumer research,” said Matthieu Danielou, CEO of Trajaan. “By combining search intent with social engagement, we’re giving brands a live feed of what people want and talk about – before it hits the shelves. It’s about moving faster, spotting micro-trends earlier, and building what the market is already searching for.”