Brownstein Group announced the launch of Born and Raised, the reimagined identity for its advertising agency and the latest expression of the company’s “house of brands” strategy. This rebrand reflects the agency’s evolution and builds on the six-decade legacy of the former Brownstein advertising team, embracing both the experience of heritage and the hunger of a new generation.
The new name was designed to align with sister agencies Red Thread PR, Poster Child and Nucleus Digital – each demonstrating a clear specialty in public relations, influencer relations and performance marketing, respectively. The rebrand further clarifies how these independent, yet collaborative shops help clients find new paths to growth by combining specialized expertise and creating holistic brand ecosystems. It reinforces Brownstein Group’s position as an interconnected, independent network built on shared values and cross-disciplinary excellence.
“My father Berny founded Brownstein Group 61 years ago when creative agencies were disrupting a conservative business environment. At that time, and for years afterwards, marketers’ names provided a competitive edge,” said Marc Brownstein, CEO of Brownstein Group. “Times have changed, and we are evolving alongside them. Reintroducing our advertising agency as Born and Raised signals more than a name change. It reflects how we see ourselves in a rapidly shifting marketplace. Our strength lies in the collective; in every strategist and creative thinker who helps us do great work for our clients, because it takes a village to raise a great idea. This rebrand embodies that truth and reinforces our independence, creativity and commitment to helping brands thrive.”
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Born and Raised will continue to offer full-service advertising capabilities, including brand strategy, creative and production, with a focus on helping brands do things they never thought possible. The agency’s approach transforms authentic stories into bold, meaningful work that drives cultural relevance and business growth.
“Born and Raised is our roots, our trajectory, and our commitment to where we come from and where we’re going,” said Gary Greenberg, Chief Creative Officer of Born and Raised. “In a fast-moving, competitive industry, we don’t stay stagnant; we evolve to meet new challenges and rising expectations. This name captures that spirit of progress – our belief in independent thinking and creating work that breaks barriers, moves minds and makes competitors wish they’d made it.”
Alongside this rebrand, Brownstein Group is investing in capabilities that support creative acceleration and collaboration – from expanded AI and social content production resources to technology and workspace improvements that better connect in-person and virtual teams – plus ongoing enhancements to its employee value proposition to ensure Brownstein remains a place where creativity thrives.
SOURCE: BusinessWire