C5i, a pure-play AI and analytics company, announced the expansion of its partnership with Databricks through the launch of the Marketing Data Cloud (MDC), a validated Built on Databricks solution designed to unify marketing data and measure outcomes across channels.
In today’s digital economy, many enterprises struggle with fragmented data that limits visibility and slows decision-making. C5i’s Marketing Data Cloud addresses this challenge by consolidating marketing data across platforms and touchpoints, embedding AI at its core to power intelligent ingestion, harmonization, predictive insights, and real-time activation. With MDC, organizations can achieve a 360-degree customer view, improve segmentation, and deliver hyper-personalized engagement at scale—all while maximizing the impact of marketing spend.
Built on the Databricks Data Intelligence Platform, MDC leverages a modern Lakehouse architecture to unify marketing data with advanced AI models tuned to each business. The open data formats and governance capabilities of the platform ensure enterprises maintain full control of their data while accelerating access to analytics and intelligent applications.
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“Our expanded partnership with Databricks marks a significant milestone in our investment toward unifying data and AI for advanced intelligence. Marketing Data Cloud combines C5i’s data, AI, and marketing domain expertise with Databricks’ and scalability to drive precision and impact in a complex marketing landscape. I look forward to jointly leveraging this partnership to provide more valuable integrated solutions for our clients,” said Ashwin Mittal, Executive Chairman of C5i.
“C5i is a pioneer in applying advanced analytics and AI to drive real marketing outcomes. Their innovative Marketing Data Cloud, built on the Databricks Data Intelligence Platform, empowers enterprises to transform raw marketing data into actionable intelligence. Our strategic partnership combines C5i’s deep marketing domain expertise with the scalability and openness of Databricks, setting a new standard for data-driven marketing performance across industries,” said Sarah Branfman, Global Vice President, Databricks ISV.