Optimove, the creator of Positionless Marketing, has expanded its partnership with CACI. CACI is a top provider of data-driven marketing and technology solutions. With this stronger alliance, CACI is now a Solution Partner in Optimove’s ecosystem. Together, they will combine data intelligence with marketing expertise. This helps brands fully leverage Optimove’s platform.
Brands gain from the powerful combination of Optimove’s AI-driven Positionless Marketing Platform and CACI’s consulting expertise. They help marketers enhance customer experiences, quicken time-to-value, and boost CRM strategies. This blend of technology and strategic support makes a real difference.
“Too often, we see marketers only tap into a fraction of the power of their marketing platforms, due to siloed data, resource constraint, or integration challenges,” said Simon Gray, Director of Growth & Partnerships at CACI. “Optimove has built a sophisticated marketing platform that is heavily rooted in data and powered by advanced AI features. Our joint goal with Optimove is to ensure marketers leverage the wealth of data accessible to them and utilize the breadth of the platform to drive successful and personalized customer experiences at scale.”
CACI’s approach centers on understanding each brand’s unique challenges. They design strategic frameworks that align people, processes, and technology. The partnership has shown early success with Entain, a top global gaming company. Together, Optimove and CACI streamlined Entain’s tech ecosystem. They reduced operational inefficiencies and optimized customer journeys. This led to a faster and more effective CRM transformation.
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David Delbridge, CACI’s Director of Marketing Technology, added, “Our recommendation was centralizing CRM decisioning using Optimove and having better integration across Entain’s ecosystem. This unlocked a whole world of AI and automation at scale. Optimove’s AI decided the right offer and facilitated it end to end, not just delivered it.”
The partnership targets a major challenge in marketing: data quality and reliability. A solid data backing makes a customer marketing strategy work best. CACI’s DataHub solution standardizes customer identities. Using Optimove’s segmentation and activation tools together helps marketers achieve better data consistency, accuracy, and actionable insights. This leads to measurable results.
“While the Optimove platform provides marketers with data, creative, and optimization power, CACI’s proven experience and industry recognition, especially in the UK market, will help marketers fully capitalize on Optimove’s platform capabilities,” said Moshe Demri, SVP of Revenue and General Manager at Optimove. “We are excited to continue driving success with CACI and together, we’re not just providing advanced technology, we’re delivering memorable customer experiences and measurable business growth.”
This partnership shows how Optimove and CACI want to help brands break free from old marketing silos. They aim to empower marketers with unified data, AI-driven insights, and expert advice. This will enable smarter, faster, and more impactful customer engagement strategies.