Cadent, the predictive advertising company, announced a major enhancement of its industry-leading capabilities by consolidating its artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. This strategic move marks a significant milestone in Cadent’s mission to deliver highly scalable, real-time predictive advertising solutions.
As part of the initiative, Cadent will integrate more than 22,000 AI and ML models into Google Cloud’s Vertex AI platform and BigQuery, enabling faster and more powerful data processing for large-scale programmatic advertising campaigns.
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Powering the Next Generation of Predictive Advertising
Cadent’s adoption of Google Cloud solutions will supercharge its ability to deliver advanced predictive modeling, deeper audience intelligence, and enhanced automation across The Cadent Platform. By incorporating Google’s Gemini models, the partnership introduces several key enhancements for advertisers, agencies, and media sellers:
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Enhanced Audience Intelligence: Using Vertex AI and Agentspace, Cadent will scale real-time predictive models to process vast contextual signals, enabling more sophisticated audience segmentation and targeting.
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Smarter Campaign Optimization: Real-time optimization models will automate bid strategies and forecast campaign outcomes across diverse media inventories, ensuring maximum efficiency.
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Advanced Measurement & Attribution: Cadent will unify its ML models to support refined cross-screen measurement, deduplication, and attribution modeling, offering greater clarity on campaign performance.
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Predictive Forecasting & Inventory Management: Leveraging ML for precise inventory forecasting, Cadent will improve yield optimization and mixed media planning for both publishers and advertisers.
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Integrated Ad Marketing Ecosystem: With access to Google Cloud’s extensive ad tech network, Cadent will enhance interoperability between the Google Ad Stack and The Cadent Platform, creating more seamless and automated advertising workflows.
“Setting the new standard in real-time predictive advertising requires a unified, scaled platform to deliver advertiser outcomes,” said Eoin Townsend, Chief Product and Technology Officer, Cadent. “Partnering with Google Cloud allows us to extend the AI at the core of the Cadent Platform with Google Cloud’s world-class infrastructure capabilities. Together, we are redefining what’s possible in real-time predictive advertising.”
“Google Cloud is committed to providing the advertising industry with the technology infrastructure and AI capabilities needed to innovate and thrive in a data-driven world and we are excited to partner with Cadent. By leveraging Google Cloud’s scalable real-time infrastructure, Cadent can help unlock significant new value for advertisers and publishers navigating the future of television,” said Sam Sebastian, Vice President, North America Regions, Google Cloud.