CallRail, the lead engagement platform, announced at INBOUND the expansion of its integration with HubSpot, the customer platform for scaling businesses. The update now includes insights from CallRail’s new AI-powered assistant, Voice Assist, designed to help companies never miss a lead by capturing and qualifying prospects 24/7.
Launched in July, Voice Assist delivers human-like call handling, rich personalization, and automated lead qualification. With the enhanced HubSpot integration, critical customer data points and conversation insights are automatically synced into HubSpot, giving businesses a unified view of their leads and enabling faster, more effective follow-up.
A Seamless AI-Driven Lead Engagement Experience
“We’re excited about the HubSpot integration as the next evolution of Voice Assist, which allows agencies and marketers to take things to the next level – capturing high-intent leads around the clock, qualifying them instantly and pushing that insight straight into HubSpot,” said Mike Stocker, vice president of partnerships at CallRail. “This new integration continues our investment in the overall HubSpot ecosystem by ensuring that every conversation is accurately captured and attributed within HubSpot to empower businesses to maximize ROI and deliver the best customer experience.”
At INBOUND, CallRail will showcase live demonstrations of Voice Assist, highlighting its ability to engage callers with natural, conversational interactions while accurately qualifying leads. Attendees will also see firsthand how the data flows seamlessly into HubSpot, ensuring sales and marketing teams have immediate access to actionable insights.
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Customers See Immediate Impact
“We’re very pleased with the level of correct responsiveness we’ve seen from using CallRail’s Voice Assist,” said Bradford Smith, vice president of sales and marketing at Mid-Atlantic Builders and mutual HubSpot/CallRail customer. “Missed calls are virtually nonexistent now that we have this touch point for customers who call after hours. We’re also excited for the new integration to HubSpot where a full summary of the conversation can be stored in HubSpot which will give us even greater insights.”
CallRail Recognized as a Leading HubSpot Partner
For the second year in a row, CallRail has been named a HubSpot Essential App for Sales for Fall 2025. This recognition highlights CallRail’s role in helping businesses gain a complete view of prospects, activities, and opportunities to sell smarter and accelerate revenue growth.
“As one of our top certified app partners, we’re excited about the expanded integration with CallRail,” said Angela O’Dowd, vice president of partner and platform ecosystem at HubSpot. “Bringing an innovative solution like Voice Assist into our ecosystem provides even more value for our shared customers – helping them capture and qualify every lead 24/7, while ensuring that valuable new data and insights are seamlessly integrated into our CRM.”
“We’re thrilled to once again be recognized by HubSpot as an Essential App for Sales,” said Stocker. “This recognition is another demonstration of the value nearly 1,000 agencies find from pairing HubSpot with CallRail. We continue to invest in our partnership with HubSpot because of the value it provides our mutual customers. The enhancement of our integration with Voice Assist is yet another example of that commitment.”