Circana, a leading provider of consumer and retail analytics, has officially joined the TikTok Marketing Partner Program, earning a badge in the measurement category with a focus on sales lift. This recognition highlights Circana’s Household Lift solution, which meets TikTok’s stringent standards for advanced measurement capabilities.
Through this partnership, Circana empowers CPG manufacturers and retailers to accurately assess the real-world impact of their TikTok advertising campaigns on offline sales performance-bringing new depth and precision to marketing effectiveness.
Circana’s Household Lift solution provides critical answers for TikTok advertisers seeking to understand the value of their media investments. The platform helps determine whether ads are generating incremental purchases, engaging new households, or increasing spend from returning customers. Combined with TikTok’s massive reach and active user base, the collaboration enables brands to take a data-driven approach to optimizing campaign strategies for long-term business growth.
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“TikTok is continuously evolving its measurement capabilities to help advertisers better understand the full impact of their campaigns on driving both online and offline outcomes,” said Casey Hamlyn, Head of Marketing Science, North America at TikTok. “Measurement partners are a key part of that effort, bringing trusted and differentiated insights that enable brands to uncover the incremental lift in performance resulting from their investment on TikTok.”
Dave Slowik, Executive Vice President of Global Media for Circana, added, “At Circana, our mission is to help advertisers leverage data-driven insights to achieve measurable growth. Our partnership with TikTok exemplifies this by delivering cutting-edge measurement solutions that connect advertising performance to real-world outcomes. Together, we are enabling brands to make more informed decisions and unlock new opportunities for success.”