Circana, LLC, a leading advisor on the complexity of consumer behavior, announced the launch of its next generation Marketing Foresight® solution, the company’s global optimization and simulation platform for Marketing Mix Modeling (MMM) projects. The enhanced solution introduces a more intuitive, visually engaging interface, powered by artificial intelligence (AI) and machine learning (ML) to deliver faster, smarter, and more actionable insights.
Available to clients worldwide, the upgraded Marketing Foresight platform offers always-on access to unify long-term strategy development with short-term tactical planning – all within a single, integrated environment. It enhances the actionability of Circana’s granular, store-level models and leverages its comprehensive understanding of consumer purchase behavior, helping marketers maximize the impact of every dollar spent.
One of the most significant advancements is the addition of marketer-centric recommendations designed to support advanced simulations and optimization scenarios. Through the use of natural language processing (NLP), the system translates complex data into clear, human-centered insights, empowering clients to model multiple business outcomes and refine their marketing strategies with greater confidence.
Also Read: Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale
“Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, executive vice president of Product at Circana. “These updates represent a significant step forward in our commitment to innovation. By integrating AI and focusing on a seamless user experience, we are empowering clients to make faster, more strategic decisions that drive growth.”
The new Marketing Foresight interface aligns seamlessly with Circana’s broader portfolio of analytics and insights solutions, delivering a consistent user experience across its ecosystem. With its strategic and tactical capabilities available globally and across client organizations, the platform ensures teams at every level can access insights that drive measurable performance improvements.
“Marketing Foresight is a strategic asset for our clients, and this launch elevates its value proposition immensely,” said Yeimy Garcia Smith, senior vice president of Global Measurement at Circana. “We’ve reimagined the marketer experience-moving from static, analyst-dependent tools to a dynamic, intuitive interface that speaks the language of marketing-driven growth. You don’t need to know where to begin; the system guides you. With always-on access, instant recommendations, AI-driven insights and executive summaries, and seamless end-to-end optimizations and simulations, we’re empowering marketers to be more agile and make smarter decisions faster, with clarity and confidence. Integrating AI isn’t just our opportunity-it’s our responsibility to advance measurement, and we’ve done so with remarkable care.”