CivicScience, the leading consumer analytics and advertising platform, announced a partnership with The Atlantic to integrate real-time survey data and consumer insights directly into the publication’s research and advertising operations.
Harnessing CivicScience’s proprietary survey methodology and extensive consumer database, which comprises millions of daily responses through questions embedded across digital properties, The Atlantic will enhance its ability to deliver advanced advertising capabilities with comprehensive, real-time knowledge of declared consumer attitudes, interests, demographics, and intent.
The partnership will strengthen The Atlantic’s advertising offerings by providing brands with detailed insights and performance metrics for more sophisticated targeting and measurement. As The Atlantic integrates CivicScience‘s data and insights across advertising and business operations, the companies plan to explore additional collaborative opportunities.
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“The media industry is evolving rapidly, and partnerships like ours with The Atlantic represent the future of how multi-platform publishers and technology companies can work together to create value for all stakeholders,” said Gretchen Tibbits, President and COO of CivicScience. “By combining The Atlantic’s reach with our real-time consumer intelligence, we’re enabling a more sophisticated approach to audience understanding that benefits everyone in the ecosystem.”
“Data-driven advertising is essential in today’s media landscape, and CivicScience’s real-time consumer intelligence gives us a powerful tool to better understand both our audience and the broader American public,” said Susan Parker, SVP, Innovation & Ad Product at The Atlantic. “This partnership enhances our ability to deliver more precise targeting and deeper engagement opportunities for our advertising partners, while also unlocking new ways to measure effectiveness and track consumer perception over time. We’re excited about the depth of insight this collaboration will bring to our clients.”
SOURCE: PRNewswire