New LinkedIn API Expands Clinch’s Omnichannel Capabilities, Giving Advertisers a Smarter, More Efficient Way to Manage Campaigns
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and access cross-channel insights alongside other media channels—all from within Flight Control, Clinch’s AI-powered omnichannel advertising platform.
“Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, but other objectives not directly tied to commerce, like recruiting, education, awareness, and other corporate endeavors,” said Charel MacIntosh, Global Head of Business Development and Strategic Partnerships at Clinch. “Managing all campaigns and distribution channels from one centralized place, and through a singular streamlined workflow, empowers advertisers to maintain faster speed to market with minimal resources, and without sacrificing accuracy or results.”
With over 900 million members, LinkedIn is the world’s largest professional network, offering advertisers access to high-value audiences, including business leaders, decision-makers, and industry influencers. Supporting all campaign objectives from brand awareness to website visits and conversions, this integration allows advertisers to manage and optimize their LinkedIn campaigns within Flight Control, driving creative efficiency and engagement across multiple channels.
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Key Benefits of the Integration:
- Streamlined Campaign Management – Sync campaign groups between LinkedIn Campaign Manager and Flight Control, reducing manual effort and ensuring consistency across platforms.
- Enhanced Creative Control – Preview LinkedIn ads directly within Flight Control before launching campaigns, improving quality assurance, and establishing a clear line of sight from decisioning logic to creative performance.
- Cross-Channel Insights – View LinkedIn performance data alongside other media channels within Flight Control, enabling holistic campaign analysis and smarter budget allocation.
With this latest expansion, Clinch continues to push the boundaries of omnichannel advertising, providing brands and agencies with a unified platform that drives efficiency, agility, and performance across digital, social, and programmatic channels.
SOURCE: PRNewswire