Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Integral Ad Science Partners With Impact Plus to Tackle Digital Advertising Emissions
Integral Ad Science (IAS), a global leader in media measurement and optimization, announced a strategic partnership with Impact Plus, a leading sustaintech provider.
In Martech Analytics news this week…
Contentstack Delivers Industry-First Real-Time Audience Insights Native in CMS
Contentstack, the headless CMS innovator and digital experience disruptor, introduced Contentstack Data and Insights, a robust set of native capabilities designed for audience analytics, real-time data activation, and omnichannel campaign orchestration.
In Customer Experience news this week…
Acxiom Unifies Salesforce Services for Enhanced Customer Experience
Acxiom, the connected data and technology foundation for the world’s leading brands, announced that RafterOne has officially joined the Acxiom Salesforce Practice.
In Programmatic Advertising news this week…
AdLib and Octane11 Launch Composable B2B Media and Measurement Solution
AdLib Media Group, the leading DSP-agnostic media buying platform built for in-house programmatic teams and independent agencies, has announced a strategic partnership with Octane11.
In B2B Tech news this week…
Canva Accelerates Growth and Product Velocity with Snowflake AI Cloud
Snowflake, the AI Data Cloud company, announced at its annual user conference, Snowflake Summit 2025, that Canva, the world’s leading visual communication platform, is leveraging Snowflake’s powerful data infrastructure to elevate user experiences and fuel its rapidly growing B2B business.
In Analytics news this week…
Observe.AI Launches AI Agents for Voice of Customer Intelligence
Observe.AI, the leading AI-driven platform for contact centers, announced a significant upgrade to its GenAI Insights solution, introducing advanced capabilities that unlock deep Voice of Customer (VoC) intelligence.
In CDP news this week…
RudderStack Launches Snowflake AI Streaming Integration
RudderStack announced the launch of its new streaming integration for the Snowflake AI Data Cloud, unveiled at Snowflake Summit 2025.
In CRM news this week…
Copper CRM Launches End-to-End Client Management for Professional Services
Copper, the only CRM recognized as a Recommended for Google Workspace™ app, announced its transformation into a comprehensive client management platform designed specifically for agencies, consultancies, and professional services firms.
In Appointment news this week…
Uscreen Appoints Allison Yazdian as CEO to Accelerate Expansion in the Booming Creator Economy
Uscreen, a leading video monetization platform for creators and media brands, announced the appointment of Allison Yazdian as Chief Executive Officer.
Article Of The Week….
Optimizing PPC Campaigns Using Call Data in GA4
If your company’s website or digital advertising leads to phone sales, tracking those important conversions is a must, especially when running PPC campaigns. As organizations navigate the post-cookie era and look for more trustworthy first-party data sources, phone call tracking has become even more important.
Google Analytics 4’s call tracking feature provides you with detailed information on the marketing campaigns, channels, and web pages that are generating your most valuable phone calls. With the help of this data, you can demonstrate marketing ROI, make more informed optimization decisions, and comprehend the entire client experience, including offline and online interactions.