Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Amazon Ads launches new agentic AI tool that creates professional-quality ads
Amazon Ads has announced a new Agentic AI tool that empowers advertisers to easily create professional-quality ads for campaigns.
In Customer Experience news this week…
Genesys and ServiceNow Expand Partnership for A2A Customer Orchestration
Genesys, a global leader in cloud-based AI-Powered Experience Orchestration, announced an expanded strategic partnership with ServiceNow®.
In Programmatic Advertising news this week…
Index Exchange and Gracenote Partner on Contextual Intelligence for Streaming TV
Index Exchange, one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, announced the industry’s first SSP integration of Gracenote contextual intelligence.
In Martech Automation news this week…
Karini AI Integrates with Amazon Q Index for Secure Agentic AI
Karini AI announced its integration as an Amazon Q Index data accessor, enabling AWS customers to build next-generation Agentic AI applications that securely access enterprise data without compromising compliance or governance.
In Content Management news this week…
Brightspot and Bridgenext Partners to Advance Enterprise Digital Experiences
Bridgenext, a premier digital consultancy, is celebrating the first anniversary of its strategic partnership with Brightspot, a leading content management platform provider.
In CDP news this week…
Hawk and Adsquare Expand Global Partnership for Omnichannel Data Solutions
Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence provider, announced the expansion of their strategic partnership
In Content Marketing news this week…
Zeta Launches Generative Engine Optimization for Post-Search Era
Zeta Global, the AI Marketing Cloud, announced the launch of Generative Engine Optimization (GEO), a new capability within the Zeta Marketing Platform (ZMP).
In Social Media Marketing news this week…
Sprout Social Launches New Canva Integration to Streamline Social Publishing
Sprout Social, a leading social media management platform, announced a new integration with Canva, the world’s most widely used all-in-one visual communication platform.
Article Of The Week….
Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
Picture this. You’re trying to finish a puzzle, but half the pieces are in one room, some in another, and a few are hiding under the couch. That’s basically how customer data feels when it’s scattered across CRMs, social media, and support logs. Customer Data Integration is what helps you grab all those pieces, clean up the duplicates, and finally see the full picture. You get what people call a ‘golden record’ for each customer, basically a single source of truth everyone can trust.