Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Kargo Launches CTV Video and Glass Experiences on TiVo
Kargo, the leading creative optimization platform, announced the expansion of its award-winning CTV Video and CTV Glass ad formats to TiVo-powered devices, including both TiVo’s IPTV service and its proprietary smart TV operating system (TiVo OS).
In Customer Experience news this week…
Genesys Announces $1.5 Billion Investment by Salesforce and ServiceNow
Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced $1.5 billion in new investment commitments from Salesforce and ServiceNow, with each company agreeing to invest an equal amount.
In Programmatic Advertising news this week…
Moloco SDK Is Now Available via Google AdMob and Ad Manager
Moloco, the AI performance advertising company, announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers.
In Content Marketing news this week…
5WPR Unveils Consumer PR Framework Designed for E-Commerce Outcomes
5WPR, one of the largest independently owned PR firms in the United States, has introduced a restructured consumer communications strategy aimed at tightly linking earned media efforts with e-commerce performance.
In CDP news this week…
Cint Brings Verified Consumer Data to Snowflake Marketplace for Customer Intelligence
Cint, a global leader in research and measurement technology, has announced the availability of Cint Verified Audiences on the Snowflake Marketplace.
In Social Media Monitoring news this week…
DV Expands AI Brand Suitability Tools Across Meta Feeds and Reels
DoubleVerify, a leading software platform for media quality verification, performance optimization, and campaign outcome measurement, announced a significant expansion of its brand suitability measurement capabilities on Meta platforms.
In Analytics news this week…
Audiense Launches MCP Connectors for Audience Intelligence into AI Workflows
Audiense, the premier audience intelligence platform, announced the launch of its Model Context Protocol (MCP) connectors-a breakthrough integration that delivers audience insights directly into generative AI tools such as Claude and ChatGPT.
Article Of The Week….
Cross-Functional Marketing: Turning Internal Alignment into External Growth
As marketing channels, technologies and customer expectations multiply, internal fragmentation has become a hidden barrier to growth. Many organizations still operate with siloed marketing functions, brand, digital, product, content and field marketing running parallel agendas with limited coordination. The result is duplicated effort, inconsistent messaging and missed revenue opportunities.
Cross-functional marketing is becoming a top priority for growth companies. By aligning teams around shared goals, data and cadence companies can deliver more cohesive customer experiences and better campaign results. This article looks at how marketing leaders are re-architecting collaboration across roles, functions and tools.