Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Seedtag and HUMAN Security Partners to Protect Ads
Seedtag, the global leader in neuro-contextual advertising, announced an expanded integration with HUMAN Security, a leading cybersecurity company dedicated to safeguarding digital experiences by preventing bots, fraud and digital risk.
In Customer Experience news this week…
Sinch Introduces RCS Campaign Creation on Sinch Engage Platform
Sinch, a global leader in customer communications through its Customer Communications Cloud, announced the launch of RCS (Rich Communication Services) campaign capabilities within its AI-driven Sinch Engage platform.
In Programmatic Advertising news this week…
SPECTRUM REACH ACQUIRES SHOWSEEKER
Spectrum Reach, the advertising sales business of Charter Communications, announced it has completed the acquisition of ShowSeeker, the leading provider of a cloud-based order management system.
In Martech Analytics news this week…
C5i Unveils Marketing Data Cloud with Databricks Data Intelligence
C5i, a pure-play AI and analytics company, announced the expansion of its partnership with Databricks through the launch of the Marketing Data Cloud (MDC).
In Content Marketing news this week…
Looper Insights, the leading SaaS analytics provider and XroadMedia, the experts in personalization and content discovery, are joining forces to create a single source of truth that captures all aspects of streaming merchandising.
In Interactive Content news this week…
Open AI Introducing gpt-realtime and Realtime API updates for production voice agents
Open AI Introducing gpt-realtime and Realtime API generally available with new features that enable developers and enterprises to build reliable, production-ready voice agents.
In Content Marketing news this week…
Google Vids adds AI avatars to its video editor and launches a consumer version
Google debuted its new-age video editor called Vids for the Google Workspace productivity suite last year. On Wednesday, the company is adding new features like AI avatars, automatic transcript trimming, and image-to-video tools.
In CRM news this week…
Attio Raises $52M Series B to Scale the First AI-Native CRM for Go-to-Market Builders
Attio, the AI-native CRM for the next era of companies, announced it has raised $52 million in Series B funding.
Article Of The Week….
Zero-Trust Marketing Explained: How to Balance Data, Privacy, and Personalization
In April 2025, Omneky launched the Campaign Launcher. This AI tool helps marketers quickly create personalized ad campaigns. They can manage everything from one simple dashboard. The tool uses first-party and consent-driven data. This is zero-trust. In zero-trust personalization is a value exchange. Customers give information for better experiences but only because they trust the brand to use it well. This creates loyalty that’s beyond a single campaign.
Within a zero-trust framework, personalization is a value exchange. Customers share information in return for better experiences but only because they trust the brand to handle it responsibly. This builds loyalty that goes beyond individual campaigns.