Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Freshpaint and MNTN Partner to Unlock Measurable CTV Advertising for Healthcare Marketers
Freshpaint the privacy-first marketing performance platform for healthcare has announced a strategic partnership with MNTN, a technology platform that brings performance marketing to Connected TV (CTV).
In Customer Experience news this week…
TheyDo Introduces AI Analyst Agent to Power Journey-Based Experience Intelligence
Giving excellent customer experience has never been a matter of luck. It is the result of deliberate and often complicated work by internal teams, collecting data, figuring out feedback, and weighing competing priorities to make the right decisions.
In Influencer Marketing news this week…
GRIN Opens Instant Self-Serve Access to Its Creator Marketing Platform
GRIN, a pioneer in creator management technology, has unveiled instant, self, serve access to its creator marketing platform a decision that significantly reduces the hurdle for brands to start and grow creator marketing programs.
In Content Marketing Marketing news this week…
PR Newswire Unveils AI-Powered Enhanced Brand Voice Features
According to PR Newswire, the company has rolled out improved Brand Voice features in its PR Newswire Amplify™ solution, enabling the control of brand voice in AI-produced content.
In CRM news this week…
Purple Launches Engage, an All-in-One CRM and Email Platform
Purple, a global leader in digital connectivity and guest experiences, announced the launch of Engage, a streamlined CRM and email marketing platform designed specifically to help businesses drive repeat visits using the data they gather from their WiFi.
In Programmatic Advertising news this week…
AdCellerant Unveils AI Media Planner to Simplify Media Planning and Accelerate Sales Outcomes
AdCellerant has rolled out AI Media Planner, a feature of its Ui. Marketing platform designed to change the way media sellers and agencies plan their digital campaigns. Instead of relying on manual guesswork, teams are empowered to move faster and win deals with confidence by data, driven, intelligent defaults.
In Digital tech news this week…
Wix Teases Super Bowl Ad to Showcase Wix Harmony – A New Era of Hybrid AI-Assisted Creation
Wix has unveiled the creative for its upcoming Super Bowl LX television commercial, centered on its newly launched flagship platform Wix Harmony, positioning the product as a hybrid web creation experience that blends AI-powered generation and vibe coding
Article Of The Week….
Advertising Technology in 2026: How AdTech Is Reshaping Data-Driven Marketing Performance
Advertising in 2026 does not feel dramatic on the surface. There is no single breakthrough moment. No sudden invention. Instead, there is a quiet but deep shift in how decisions get made.
For a long time, automation was the goal. Faster bidding. Faster reporting. Faster testing. That phase is done. What matters now is autonomy. Systems are no longer waiting for instructions every step of the way. They are learning patterns, predicting outcomes, and adjusting before humans even notice something has changed.