Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
PubMatic and Spectrum Reach, announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory.
In Analytics news this week…
Similarweb Expands Digital Visibility to AI Chatbots Like ChatGPT and More
Similarweb, a leading digital intelligence company, now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals.
In Customer Experience news this week…
Alorica, a global leader in digitally driven customer experience (CX) solutions, has introduced evoAI™, its next-generation conversational AI platform.
Capgemini has announced an expanded collaboration with Google Cloud, launching a strategic initiative focused on agentic AI to transform customer experience (CX) into a powerful value driver across industries.
In Programmatic Advertising news this week…
Lyft and StackAdapt Drive Innovation in Locally Relevant Advertising
StackAdapt, the leading multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.
In CRM news this week…
HubSpot Unveils Enhanced AI Agents and Over 200 Platform Updates at Spring 2025 Spotlight
HubSpot introduced a suite of new and improved AI Agents, alongside more than 200 product updates designed to empower go-to-market teams to meet the rapidly evolving demands of today’s business environment.
In Content Management news this week…
Canva’s Biggest Launch Yet Introduces Visual Suite 2.0 to Redefine Creativity and Productivity
Canva, the world’s only all-in-one visual communication platform, unveiled the Visual Suite 2.0 – the company’s biggest product launch since founding in 2012
In Appointment news this week…
Treasure Data Appoints Rafael Flores as Chief Product Officer
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO).
Article Of The Week…..
What Is Agentic AI? And Why B2B Leaders Can’t Afford to Ignore It
In a time when tech changes industries fast, marketing leaders must adapt or fall behind. Traditional AI has changed data analysis and customer insights. Now, a new frontier is rising. Agentic AI is set to change B2B marketing. This evolution will make a big impact on how machines work. For CMOs, VPs of Marketing, and marketing leaders, using this technology is a must. It’s key for strategy.