Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Taboola and Paramount Team Up to Enhance SMB CTV Performance
Taboola and Paramount Advertising announced a strategic partnership to launch “Performance Multiplier” – a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance.
In Customer Experience news this week…
Talkdesk and Databricks Partner to Fuel AI-Powered CX Automation
Talkdesk has expanded its partnership with Databricks. This will enhance its Customer Experience Automation (CXA) platform. They will use Databricks’ Data Intelligence Platform.
In People Based Marketing news this week…
DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool
DirectMail2.0, LLC, a leader in omnichannel direct mail marketing, announced the public beta release of the world’s first AI-powered tool designed exclusively for direct mail advertisers.
In Martech Content news this week…
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI is transforming customer engagement. It has launched a new integration for WhatsApp Business Calls. This lets businesses provide smooth, automated voice services on a popular messaging platform.
In Cloud Platform news this week…
The Marketing Cloud Launches Agent Cloud to Empower Secure, AI-Driven Marketing
The Marketing Cloud, part of the Stagwell network, announced the public launch of Agent Cloud, a secure and unified platform designed to streamline access to the world’s leading AI tools and purpose-built marketing assistants.
In Digital Tech news this week…
Jobber Launches Digital Marketing Tools for Home Service Pros
Jobber, a leading home service software provider, has introduced three new marketing tools: a website creator, competitor review analysis, and an insights dashboard.
In Social Media Marketing news this week…
IAS launches AI brand safety & suitability measurement for Meta Threads
Integral Ad Science, a global leader in media measurement and optimization, announced the expansion of Total Media Quality (TMQ) for Meta, introducing third-party, independent Brand Safety and Suitability Measurement for Threads for the first time.
Article Of The Week….
How Local SMBs Can Leverage Comcast’s Universal Ads API for Targeted TV Advertising
For small and mid-sized businesses, TV advertising has always felt like a club with a locked door. The expenses involved are enormous, the production of a commercial is a complicated process, and the targeting of the right audience often turns out to be a mission impossible. On the other hand, digital ads were the only feasible option, but they are becoming crowded, expensive, and even more difficult to distinguish one’s self in.