CMOFirst’s Weekly Roundup: Discover the Most Recent News From Klaviyo, Adobe, Basis Technologies and Alteryx!

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Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Martech Analytics news this week…

Alteryx Appoints of Jon Pexton as CFO and Steven Birdsall as CRO

Alteryx, an AI platform for enterprise analytics, announced the appointment of Jon Pexton as Chief Financial Officer and Steven Birdsall as Chief Revenue Officer to lead the company’s next phase of growth.

In Customer Experience news this week…

Basis Technologies Releases Unified Media Automation Platform for Brands

Basis Technologies, the industry’s leading advertising automation platform, Released Unify, a modular software solution that empowers advertisers to have complete control over their media data and operations, with the flexibility to utilize an agency, an in-house team, or Basis for consulting and activation

In CDP news this week…

Adobe Launches Real-Time CDP for Privacy-Focused Ad Boost

Adobe has announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new solution designed to help advertisers and publishers navigate the evolving digital advertising landscape.

In  CRM news this week…

Klaviyo Announces the Only CRM Built For B2C

Klaviyo the company that powers smarter digital relationships for 167,000+ businesses, announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands.
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