Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
LoopMe Expands Global Partnership with Reveal Mobile to Enhance Out-of-Home Brand Lift Measurement
LoopMe, a global leader in brand performance solutions, announced the expansion of its strategic partnership with Reveal Mobile, naming the company as its exclusive partner for global Out-of-Home (OOH) brand lift measurement.
In Analytics news this week…
Nielsen Introduces The Ad Supported Gauge to Highlight TV Advertising Opportunities
Nielsen, a global leader in audience measurement, data, and analytics, has unveiled The Ad Supported Gauge, a new quarterly extension of its flagship The Gauge™ report.
In Customer Experience news this week…
Talkdesk Unveils Utilities Experience Cloud™ to Redefine Customer Engagement for Utility Providers
Talkdesk, a global leader in AI-powered customer experience (CX) technology, announced the launch of Talkdesk Utilities Experience Cloud™, a purpose-built intelligent CX platform designed to help utility companies modernize customer service with speed, intelligence, and empathy.
In Programmatic Advertising news this week…
PubMatic Unveils AI-Powered Media Buying Platform to Transform Programmatic Advertising
PubMatic, a leading digital advertising technology company, announced the launch of its enhanced media buying platform, powered by generative AI.
In Content Management news this week…
Comcast Technology Solutions (CTS), a leading provider of large-scale, multi-modal AI for video analysis, has announced a strategic partnership with Orange Logic, the premier digital asset management (DAM) platform for forward-thinking enterprises.
In Cloud Platform news this week…
Sinch and OneReach.ai Form Strategic Partnership to Power Next-Generation Agentic AI Experiences
Sinch, a global leader in cloud communications, announced a strategic partnership with OneReach.ai, a recognized innovator in Conversational AI, featured prominently in both the Forrester Wave and Gartner Magic Quadrant.
In CDP news this week…
Amperity Launches First-Ever Identity Resolution Agent to Power Enterprise AI Transformation
Amperity, the leading enterprise customer data cloud, has introduced the industry’s first Identity Resolution Agent-a groundbreaking solution aimed at helping enterprise data teams unify fragmented customer information and lay a strong, AI-ready data foundation for growth.
In Appointment news this week…
ON24 Appoints David Lee as Chief Marketing Officer to Fuel Next Phase of Growth
ON24, a leading intelligent engagement platform provider for B2B sales and marketing, announced the appointment of David Lee as Chief Marketing Officer (CMO) reporting directly to CEO Sharat Sharan.
Article Of The Week…..
Leveraging Social Media for Healthcare Advertising Success
Social media may be used in countless ways for healthcare advertising. It is a new instrument for public awareness, brand management, and patient acquisition combined.
However, it is infamously difficult to get hold of its power. The healthcare sector is heavily regulated, with clear target markets and goals. Healthcare marketers are left to fend for themselves when developing strategies because the majority of social media marketing guidance concentrates on sectors that provide more obvious ways to return on investment (ROI).