Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
MGID’s New AI Tool, CTR Guard, Improves Viewable CTR by an Average of 29%
MGID, the global advertising platform, announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively.
In Analytics news this week…
Dun & Bradstreet Enhances Marketing with Integrated Data Solution
Dun & Bradstreet, a global leader in business decisioning data and analytics, has introduced D&B ID Graph Plus, a powerful identity solution that bridges business data with consumer insights to enable personalized omnichannel marketing campaigns at scale.
In Customer Experience news this week…
Genesys and TeKnowledge Partner to Accelerate AI-Driven CX Transformation
Genesys®, a global cloud leader in AI-powered experience orchestration, and TeKnowledge, a global provider of technology services for AI, customer experience (CX), and cybersecurity, have announced a strategic go-to-market partnership.
Implicit Launches AI Platform To Revolutionize Product Expertise
Implicit, a pioneering AI technology company, announced the launch of its AI platform designed to transform customer experience with AI-driven agent support and knowledge management.
In Programmatic Advertising news this week…
Premion Selects Compliant to Improve Programmatic Media Curation Using Advanced Data Integrity Tools
Premion, a leading premium advertising solution for regional and local advertisers, has integrated Compliant’s advanced data integrity signals into its Octillion demand-side platform (DSP).
In CDP news this week…
Nielsen and LiveRamp Expand Partnership to Enhance Advertising Data Accessibility
Nielsen and LiveRamp, have announced that Nielsen Marketing Cloud (NMC) audience segments are now available in the LiveRamp Data Marketplace.
In Appointment news this week…
Stephanie Fried Joins McAfee as Chief Marketing Officer
McAfee Corp, a global leader in online protection, announced the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer.