Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
The Media Trust Strengthens Microsoft Publisher Trust and Safety Protections
The Media Trust (TMT), a worldwide leader in digital trust and safety solutions with over two decades of experience in the advertising technology industry, has also broadened its focus within Microsoft’s advertising ecosystem to ensure increased use of their cutting-edge technology and expertise to promote trust and safety on Microsoft’s owned and operate publishing properties.
In Customer Experience news this week…
NiCE Launches Cognigy Simulator: A New AI Performance Lab to Transform Enterprise AI Agents
NiCE, the world leader in AI-powered customer experience (CX) platforms, announced the availability of Cognigy Simulator, an AI Performance Lab solution, built specifically to aid organizations in assessment, testing, and optimizing complex AI Agents before deployment in a productive environment.
In Influencer Marketing news this week…
Fanvue Raises $22M Series A to Expand AI-Driven Creator Monetisation
Fanvue, a London-based AI creator monetization platform, has now achieved a $100 million annualized run rate and secured a $22 million Series A round of funding led by Inner Circle, a move which sees investors have faith in their plan to revolutionize how content is made as a direct source of income for its users.
In Video Marketing news this week…
Higgsfield Raises $130M Series A
Higgsfield is an AI video generation platform out of San Francisco that has announced an $80 million Series A extension, bringing its total Series A funding to more than $130 million and valuing the company at more than $1.3 billion-a swift rise to unicorn status in less than a year since its platform launch.
In Content Management news this week…
Box Announces General Availability of Box Extract to Transform Enterprise Content into Actionable
Box, Inc., the leading Intelligent Content Management (ICM) platform, has announced the general availability of Box Extract, a new capability designed to help enterprises unlock value from unstructured content at scale.
In Programmatic Advertising news this week…
VIOOH and Atmosphere TV Power Programmatic Streaming Across High-Traffic Business Screens
VIOOH, the world’s leading provider of programmatic digital out-of-home advertising, announced it will be partnering with Atmosphere TV, the world’s biggest streaming TV network designed for businesses.
In Cloud Platform news this week…
OnviSource Unveils ChatOrchestra™ to Transform Contact Centers with Conversational Agentic AI
OnviSource has launched ChatOrchestra™, a next-generation conversational agentic AI platform designed to shift artificial intelligence from being a mere tool to acting as an intelligent, autonomous contact center workforce, fundamentally redefining how customer operations are executed.
Article Of The Week….
How to Calculate Customer Lifetime Value Using MarTech for Smarter Growth Decisions in 2026
Let’s get one thing out of the way. The old spreadsheet version of customer lifetime value is dead. The one where you multiply average order value by purchase frequency and call it strategy. That model looks neat. It also looks backward. It tells you what already happened and pretends that is enough to guide future growth.