Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
DeepIntent Unveils Free Ad Supported TV Solution, for Healthcare Advertising
DeepIntent, the leading healthcare advertising platform, introduced its HealthFirst FAST (Free Ad-Supported Streaming TV) Package, a new performance-driven solution designed to give healthcare advertisers premium, scalable access to verified patients and healthcare providers
In Customer Experience news this week…
Talkdesk Expands Integration with Epic for AI Automated Engagement
Talkdesk, a global leader in AI-powered contact center solutions, announced the integration of Talkdesk Advanced Dialer with Epic through the Epic Workshop program.
In Programmatic Advertising news this week…
Magnite and Acxiom Forge Integration for Addressable Advertising in Streaming
Magnite, the world’s largest independent sell-side advertising company, announced a new integration with Acxiom®, the connected data and technology foundation for the world’s leading brands.
In Analytics news this week…
InfoSum Integrates Nielsen Marketing for Audience Engagement
Nielsen, a global leader in audience measurement, data and analytics, and InfoSum, a leading data collaboration platform, announced that Nielsen Marketing Cloud (NMC) data is now accessible within the InfoSum environment.
In Content Marketing news this week…
Matter Unveils Precision Marketing, for Small and Growing Businesses
Matter Communications, a leading Brand Elevation Agency integrating PR, marketing, and creative services, announced the launch of Precision Marketing,
In Interactive Content news this week…
ON24 Unveils Multi-Lingual Translation Tools for Global Campaigns
ON24, the leader in digital customer engagement solutions, introduced ON24 Translate, a new AI-powered multilingual translation capability designed to help organizations scale their reach and engagement worldwide.
Article Of The Week….
AI-powered customer engagement shows clear benefits in service quality and efficiency. Studies show that using generative AI in customer support helps resolve about 15 percent more issues per hour. It also lowers escalation rates and makes conversations sound more natural. Comcast’s ‘Ask Me Anything‘ feature, which allows human agents to query AI in real time, has cut search time per conversation by 10 percent and received nearly 80 percent positive feedback from agents. For large enterprises, the results are even more striking. Salesforce reports that its AI resolves 85 percent of customer service cases without human intervention. This not only reduces costs but also allows human staff to focus on complex, high-value interactions.
Leave a Reply