Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
LoopMe Strengthens Google Cloud Partnership to Advance Sustainability in Digital Advertising
LoopMe, a global leader in brand performance marketing, announced an expanded partnership with Google Cloud to further its commitment to sustainability within the advertising industry.
In Analytics news this week…
Contentsquare Announces Sense, an AI Agent That Plans and Acts Like an Analyst
Contentsquare, a global leader in digital analytics, unveiled Sense, a suite of AI-powered capabilities that transform how teams discover insights, make decisions, and improve the user experience at speed and scale.
In Customer Experience news this week…
Twilio Forms Multi-Year Strategic Partnership with Microsoft to Advance Conversational AI Innovation
Twilio, the customer engagement platform trusted by leading global brands, announced a multiyear strategic collaboration with Microsoft during its annual Twilio SIGNAL conference.
In Programmatic Advertising news this week…
Integral Ad Science, a global leader in media measurement and optimization, announced an exclusive, first-to-market partnership with Nextdoor, the trusted neighborhood network.
In Content Management news this week…
Box Unveils Next-Gen AI Platform to Power Intelligent Agents for Enterprise Content Management
Box, the leader in Intelligent Content Management(ICM), announced a major advancement in its Box AI platform with the introduction of nextgeneration AI Agents, designed to revolutionize how businesses interact with and extract value from their enterprise content.
In Cloud Platform news this week…
Oracle and Infobip Strengthen Global Partnership to Power Seamless Conversational Experiences
Infobip, a global leader in cloud communications, announced an expanded partnership with Oracle to deliver nextgeneration conversational experiences to businesses and brands around the world.
In CDP news this week…
Databricks Introduces Data Intelligence for Marketing
Databricks, the Data and AI company, has announced the launch of Data Intelligence for Marketing, a solution designed to unify customer and campaign data with powerful AI capabilities and seamless integrations to top-tier marketing platforms.
In CRM news this week…
INSIDEA and Pipedrive Forge Strategic Partnership to Drive CRM-Led Business Growth
INSIDEA, a globally recognized digital solutions agency and one of the fastestgrowing firms featured on Clutch’s Top 100 list, has officially joined forces with Pipedrive, the leading CRM platform tailored for small and scaling businesses.
In Appointment news this week…
Trusted Media Brands Appoints Media Executive Stephen Colvin as CEO
Trusted Media Brands, the community-driven entertainment company home to brands like Taste of Home, The Pet Collective, Family Handyman, FailArmy, The Healthy and Reader’s Digest, announced that Stephen Colvin has been appointed as Chief Executive Officer.
Article Of The Week…..
Everything You Need to Know About Programmatic I/O Event 2025
Programmatic I/O 2025, hosted by AdExchanger, is the premier event for programmatic media and digital marketing professionals. Taking place in Las Vegas on May 19-20, 2025, this two-day conference promises to bring together the brightest minds and biggest names in the world of programmatic advertising. Whether you’re a marketer, publisher, technology provider, or agency exec, this event is your front-row seat to the future of programmatic.