Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment
OUTFRONT Media one of the largest and most-trusted IRL media companies in the U.S., announced an exclusive multi-year partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement.
In Customer Experience news this week…
Typewise Launches AI Supervisor Engine to Accelerate Enterprise AI Customer Service Deployment
Typewise, an AI Agent Platform specifically designed for enterprise customer service departments, has launched its AI Supervisor Engine-a sophisticated multi-agent orchestration engine intended to manage autonomous AI agents set up using natural language.
In CDP news this week…
Treasure Data Unveils Treasure Code to Bring Agentic AI to CDP Operations
Treasure Data has launched Treasure Code, a new AI-native command-line interface that embeds agentic AI directly into customer data platform (CDP) operations-transforming how enterprises manage complex data workflows, configurations, and customer journeys at scale.
In Content Management Marketing news this week…
Aprimo recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems
Aprimo, a leader in digital asset management (DAM) and content operations, announced that it has been recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026.
In Email Marketing news this week…
Nimble Secures $47 Million Series B to Accelerate Agentic Web Search Platform
Nimble has announced the successful closing of a $47 million Series B funding round to further its agentic web search platform, providing real-time and verifiable web data for enterprises and AI-based applications.
In Programmatic Advertising news this week…
Infillion’s Strategic Acquisition of Catalina to Own Deterministic Purchase Data
Infillion has acquired Catalina, in a deal that gives the advertising platform exclusive access to data covering roughly 130 million U.S. households and about $600 billion in annual consumer spending – assets that hadn’t been broadly available to the market for several years.
In Cloud Platform news this week…
Iterable Launches Advanced Insights and Control Features to Elevate Marketing Campaigns
Iterable, the AI customer engagement platform, announced new capabilities that help marketers achieve confident growth at scale-combining the insight to move faster with the control to do it responsibly.
Article Of The Week….
Data Analytics in 2026: How Marketing Leaders Turn Insights into Competitive Advantage
In 2026, the gap between being data rich and being insight led is not small. It is brutal. One side wins’ markets. The other side builds dashboards and hopes for the best.
Most companies say they are data driven. In fact, 63 percent of business leaders describe their companies that way. Yet many still struggle to generate timely insights. That is the problem. Data exists. Clarity does not.