Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, announced a strategic technology agreement that will bring together its market-leading loss prevention solutions and INEO’s immersive digital display technology.
In Customer Experience news this week…
Servion Announces Enhanced Initiative to Expand Delivery of Verint’s AI-Powered Bots
Servion, a specialist Customer Experience (CX) solutions provider, announced a strategic initiative with Verint® (NASDAQ: VRNT), The CX Automation Company™, to enhance the delivery of Verint’s AI-powered Bot solutions.
parcelLab, the leading post-purchase experience platform, announced the launch of pL Copilot and AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York.
In Programmatic Advertising news this week…
Magnite, the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
In CDP news this week…
Treasure Data Launches CDP Trade-Up Program to Fast-Track Migrations from Any Customer Data Platform
In Appointment news this week…
Paradise Advertising & Marketing Inc. is pleased to announce that Cristina Howard has joined its senior ranks as Vice President, Media & Marketing.