Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Seedtag and IRIS.TV Partners to Enhance Contextual CTV Signals
Seedtag, a leader in Neuro-Contextual advertising, has teamed up with IRIS.TV. This partnership aims to enhance its Neuro-Contextual features on connected TV (CTV). Seedtag’s CTV offering gets better through collaboration.
In Customer Experience news this week…
Google Cloud Enhances Customer Experience with Gemini Enterprise
Google Cloud announced a major advancement in its AI portfolio with the launch of Gemini Enterprise for Customer Experience (CX) – an intelligent AI platform designed to unify shopping and customer service into a single, seamless digital journey for customers and brands alike.
In CDP news this week…
Amperity Unveils Audience Monetization to Turn First-Party Data into Revenue
Amperity has launched Audience Monetization, a brand-new solution for its AI-driven Customer Data Cloud. The solution is aimed at empowering companies to turn their first-party customer data into a highly lucrative revenue stream.
In Social Media Marketing news this week…
Emplifi Partners with Reddit to Fuel Actionable Industry Intelligence and Strategic Execution
Emplifi, a leading customer engagement and social media marketing platform, has announced a strategic partnership with Reddit, the online platform known for its deeply authentic and community-driven conversations.
In Content Management news this week…
PhotoShelter Unveils Lumen Portal UI to Modernize How Organizations Share Visual Content
PhotoShelter, the leading digital asset management (DAM) platform, announced general availability of its new Lumen portal user interface (UI). This move represents the final piece in a broader modernization of the PhotoShelter for Brands experience.
In Programmatic Advertising news this week…
Infillion and Yobi Forge Strategic Alliance to Bring AI-Driven Ad Optimization to the Open Web
Infillion, a leading agent-native media execution platform, has entered a strategic partnership with behavioral AI specialist Yobi to advance AI-powered advertising optimization on the open web, effectively bringing walled garden-style campaign performance traditionally seen in environments like Google’s Performance Max to independent advertisers and agencies.
In Martech Analytics news this week…
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
Amplitude, Inc. has recently acquired InfiniGrow, an artificial intelligence marketing analytics platform, which marks an important step forward for Amplitude in their effort to make analytics more actionable for today’s marketing organization.
Article Of The Week….
Customer Experience Management Platforms in 2026: How Leading Brands Orchestrate End-to-End CX
Customer experience. It’s not something you fix after it breaks. Not anymore. In 2026 it’s the battleground. Acquisition costs are through the roof. Keeping a customer costs, a lot less than getting a new one. Get it wrong and you lose loyalty. Revenue. Reputation. Relevance.
That’s why the customer experience management platform matters. Not just software. Think of it like the central nervous system of your brand. It connects sales, marketing, service. Makes decisions faster. Spots what the customer wants before they even ask. Finds friction before it becomes a problem.