Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
T-Mobile announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH) advertising, and the acquisition of Blis, an innovative provider of powerful and privacy-centric advertising solutions.
In Analytics news this week…
Quad Partners with Adalytics to Advance Media Protection and Transparency
Quad/Graphics, Inc., a marketing experience company that solves complex marketing challenges for its clients, announced a strategic partnership with Adalytics, a leading advertising analytics and data science provider.
In Customer Experience news this week…
Cox Business Introduces Next-Gen Unified Communications Solutions
RingCentral, a global leader in AI-powered trusted communications, has partnered with Cox Business, a top provider of advanced cloud, managed IT, and fiber-based network solutions, to deliver cutting-edge communication solutions to businesses.
Broadvoice Partners with TPG to Enhance CCaaS with AI-Powered Quality Assurance
Broadvoice, an award-winning global customer experience (CX) technology provider, has joined forces with TPG, a leading provider of CX analysis services and solutions, to integrate Anna®, TPG’s AI-driven post-call and chat quality assurance tool, into the Broadvoice GoContact platform.
In Programmatic Advertising news this week…
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced its new YouTube TV offering.
In CDP news this week…
Fandom Partners With Intent IQ to Unlock Coveted iOS Audience for Marketers
Intent IQ, a privacy-forward next generation identity resolution leader, announced the results of a new partnership with Fandom, the world’s largest fan platform.
In CRM news this week…
Salesforce Unveils AgentExchange: The Trusted Marketplace for Agentforce
Salesforce, the #1 AI CRM, has introduced AgentExchange, a trusted marketplace and community built into Salesforce’s Agentforce platform.
In Appointment news this week…
Reltio Appoints Don Bulmer as Chief Marketing Officer
Reltio, a leader in data unification and management, announced that it appointed Don Bulmer as Chief Marketing Officer.