Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
PubMatic Introduces AgenticOS for Agent-to-Agent Ads
PubMatic, a top ad tech platform, launched PubMatic AgenticOS. This new operating system streamlines agent-to-agent advertising in premium digital spaces.
In Customer Experience news this week…
Talkdesk Debuts Commerce Orchestration and Consumer Goods Experience Cloud
Talkdesk, a leader in customer experience tech, is changing how brands engage with customers. They’ve launched two new innovations. The first is Commerce Orchestration, driven by Customer Experience Automation (CXA).
In Programmatic Advertising news this week…
DIRECTV Unlocks Programmatic Digital Out-of-Home for Remote
DIRECTV Advertising announced at CES the expansion of its premium connected TV (CTV) video offerings into the digital out-of-home (DOOH) ecosystem through the programmatic enablement of DIRECTV Remote inventory.
In Content Marketing news this week…
Operative Introduces AOS Services Platform for Media Monetization
Operative has launched its new AOS Services Platform. This platform expands its intelligent media management tools. It’s designed to help media companies operate, scale, and innovate in their advertising businesses.
In Martech Automation news this week…
Stagwell Introduces ‘The Machine’ Operating System
Stagwell has unveiled “The Machine,” positioning it as marketing’s first agentic operating system designed to unify and enhance the tools marketers already use rather than replace them.
In Martech Analytics news this week…
Comscore Introduces Audio Targeting with The Trade Desk
Comscore announced that content-level, ID-free audio contextual targeting and cross-platform audio campaign measurement are now available within The Trade Desk.
In Digital Tech news this week…
WP Engine Announces Acquisition of Big Bite
WP Engine, a global provider of premium WordPress experiences, has acquired Big Bite. This UK agency creates advanced editorial tools and newsroom platforms. They serve major global publishers and brands.
Article Of The Week….
Conversational AI in 2026: How Intelligent Conversations Are Transforming Customer Engagement
These AI systems take in streams of data all the time. Your recent purchases, what you are browsing, where you are, even little hints from past interactions. All of it is fed into the system instantly. The AI adjusts what it says, how it says it, every single second. That is why one telecom provider was able to cut average handle time by 30 percent. Satisfaction went up too. The virtual assistants do not just answer questions. They solve problems before you realize there is one.