Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
WPP Media Launches Strategic Framework to Guide Advertisers Through the AI Advertising Revolution
WPP Media has initiated a comprehensive framework that assists global advertisers to evaluate the accelerating impact of artificial intelligence on the marketing ecosystem and adapt accordingly.
In Customer Experience news this week…
8×8 Smart Assist Speeds Resolutions in Contact Centers
8×8 has launched 8×8 Smart Assist, an AI-powered solution that brings real-time guidance, dynamic workflows, and intelligent automation directly into the agent’s contact center experience, resulting in faster resolutions, less after-call work and fewer errors.
In CDP news this week…
StackAdapt and Experian Team Up to Supercharge First-Party Data Activation for Advertisers
StackAdapt has also formed a strategic partnership with global data giant Experian to enhance the way advertisers use first-party data to deliver more accurate and scalable programmatic advertising campaigns, and this is especially in the UK market.
In Content Management Marketing news this week…
Hightouch Launches Content Assembly to Create On-Brand Campaigns with AI
Hightouch announced the launch of Content Assembly, a tool that enables marketers to use agents for the creation of on-brand campaign materials using their existing layouts, creative assets, and brand guidelines.
In B2B Tech news this week…
Wix and Intuit Expand Strategic Alliance to Power Small Business Growth
Wix and Intuit Inc., a multinational financial technology company responsible for TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, have decided to deepen their strategic partnership to offer small businesses a more integrated solution.
In Programmatic Advertising news this week…
Podean, the largest independent, global marketplace-focused agency, acquires Ad Advance
Podean has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels.
In Cloud Platform news this week…
TrueDialog announced the launch of its visual Rich Communication Services (RCS) composer, giving businesses the ability to create, test, and deploy rich, interactive messaging campaigns directly within the TrueDialog platform-no code required.
Article Of The Week….
AI Marketing in 2026: How Artificial Intelligence Is Transforming Customer Engagement and Growth
In 2023, everyone was shouting about AI. Tools everywhere. LinkedIn hype. Screenshots of prompts. People thought adding a chatbot meant they had cracked AI marketing.
Fast forward to 2026. The noise is gone. The integration is real. AI marketing today is not about tools sitting on the side. It is about autonomous AI agents that plan, execute, test, and optimize campaigns with minimal friction. They do not wait for instructions every five minutes. They run workflows. They connect data. They learn.