In anticipation of the NAB Show 2025, Comcast Technology Solutions (CTS) announced the launch of Comcast Media360™, an innovative service designed to help broadcasters and content owners streamline their video operations, enhance efficiency, and reduce costs across legacy TV, online video/OTT, and social media platforms.
As broadcast operations have grown increasingly complex over recent decades, companies have struggled to manage fragmented workflows, disparate systems, and multiple vendors required to deliver content to today’s audiences. The continuous addition of new back-end systems to legacy infrastructure has resulted in operational silos, duplicated efforts, and rising costs. Meanwhile, media organizations face mounting challenges as they seek new growth opportunities in areas like syndication, bundling, ad-subsidized models, direct-to-consumer (D2C) services, social media, and AI-driven content.
Comcast Media360™ was developed to address these challenges, providing a 24/7 managed service powered by the proven reliability and scale of Comcast Technology Solutions. The platform offers a single point of ingest for any video title and its associated files, enabling broadcasters and content owners to simplify content processing, title management, channel origination, playout, and delivery for direct-to-consumer platforms and distribution partners, including MVPDs, vMVPDs, FAST aggregators, and social media channels.
Also Read: TransPerfect Expands Media Localization Capabilities with Acquisition of SPEEECH
The service encompasses three core offerings—CTS Cloud Video Platform, Comcast MediaExpress, and Comcast MediaOrigination—which can be seamlessly integrated or used individually to meet the specific needs of broadcasters and content owners.
Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions, highlighted the importance of the new service:
“Broadcasters and content owners around the globe recognize the need to make their video operations less duplicative and more cost-efficient, but so many remain trapped by the complexity of their legacy back-end systems,” said Spriester. “Comcast Media360™ is designed to help them finally break free from the complexity of the past, lower costs, unify broadcast and streaming, streamline workflows, and expand distribution globally. Backed by the proven quality and scale of Comcast Technology Solutions, our customers can now centralize their technical efforts, freeing them to focus their precious time and resources on viewer engagement and profitability.”
With Comcast Media360™, broadcasters and content providers can unlock the full potential of their video operations by eliminating silos, enhancing flexibility, and enabling rapid deployment across global markets. The service delivers a powerful, end-to-end solution to help media organizations achieve cost efficiencies, operational agility, and greater audience reach.