Compulse, a leading marketing technology and managed services company built for local media and agencies, and TapClicks, a leading provider of Smart Marketing solutions, including unified marketing operations, analytics, and reporting platforms for digital marketing, announced a strategic partnership to help their clients accelerate and manage advertising campaigns.
The partnership integrates software and services from both companies to streamline and optimize omnichannel advertising campaigns. The integration adds functionality, eliminates the need for manual data re-entry, reduces the likelihood of human error, and dramatically speeds up the sales process, campaign creation, and go-live timelines. Simultaneously, campaign metrics from Compulse will feed into TapClicks’ analytics and reporting platform while reducing media costs and fees for all customers.
“Local media companies and agencies need a better way to manage their rapidly growing digital business,” said Martin Kristiseter, Managing Director at Compulse. “Our joint customers no longer need costly point systems for media planning, proposal generation and omnichannel fulfillment. Our unified solution greatly enhances our customers’ ability to generate more revenue, improve profit margins, and increase operational efficiencies to future-proof their businesses.”
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The partnership between Compulse and TapClicks comes at a time when media investments are shifting toward programmatic activation, and marketers demand greater transparency. Compulse and TapClicks address that demand by providing technology to enhance and streamline marketers’ workflow, delivering greater insight into where and how media dollars are being spent. The efficiencies gained from this collaboration translate into savings for marketers. These savings can be reinvested in more working media or allocated towards enhancing operational margin, ultimately driving greater value for businesses across the industry.
“Partnerships are part of our DNA,” said Chel Heler, Executive General Manager at TapClicks. “The breadth of complementary technology and services between TapClicks and Compulse gives us an unprecedented opportunity to create a powerful end-to-end solution and generate huge efficiencies for our collective customers.”
SOURCE: BusinessWire