Contentstack, the headless CMS innovator and digital experience disruptor, introduced Contentstack Data and Insights, a robust set of native capabilities designed for audience analytics, real-time data activation, and omnichannel campaign orchestration. These enhancements are now fully integrated into Contentstack EDGE, the company’s adaptive digital experience platform (DXP), empowering brands to deliver personalized customer experiences at scale.
With the seamless fusion of content and real-time data, marketers can now create and execute highly personalized, context-aware experiences across every touchpoint—turning one-to-one engagement from ambition into execution.
The announcement was made during ContentCon, Contentstack’s fourth annual customer conference, which featured insights from leading global brands including Crocs, Mattel, PetMeds, and Volvo Cars. The event concluded with a keynote from Brandi Chastain, two-time FIFA Women’s World Cup champion, Olympic gold medalist, and co-founder of Bay Football Club.
Also Read: RudderStack Launches Snowflake AI Streaming Integration
The unveiling of EDGE and its integrated capabilities comes just five months after Contentstack’s acquisition of Lytics—a notably accelerated timeline given that typical post-merger technology integrations take 18 to 36 months, particularly when merging complex platforms.
“The future of digital is here, which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data,” said Neha Sampat, founder and CEO of Contentstack. “If content is king, context is queen. And with our adaptive DXP, brands can adapt to their customers in real-time, in every interaction and every channel. No other platform can enable personalization at scale like this.”
With digital teams increasingly challenged by fragmented tools and outdated systems, the new capabilities in Contentstack EDGE help remove the roadblocks that have long made personalized marketing difficult to implement.
“Personalization is a priority, but brands struggle to deliver. The reality is too abstract, complicated, disconnected or they’re locked into legacy tech that makes agility impossible,” said Conor Egan, SVP of Product at Contentstack. “By unifying content, data and journey orchestration into one combined platform, brands can power true personalization at scale with clarity and confidence. We’re not just committed to our vision of the future, we’re offering customers the tools that make personalization possible today.”