CreatorIQ, the leading enterprise platform for creator marketing, unveiled the industry’s first standardized benchmarking suite for creator performance—setting a new bar for accountability, comparability, and results in the fastest-growing marketing channel. Unveiled at CreatorIQ Connect Europe, the new “Share Of” Metrics Suite and Industry Benchmarks Calculator give brands a long-awaited answer to their toughest question: What does success look like in creator marketing?
This launch comes at a critical inflection point for the industry. CreatorIQ data shows that the biggest obstacle has changed: for the first time in five years, measurement—not budget—is the top barrier to growth. As economic uncertainty intensifies and marketing budgets tighten, CMOs are investing in creator strategies not just because they’re effective, but because they’ve become essential to brand and business growth. Creator marketing has evolved into a comprehensive engine for brand impact, with 94% of brands reporting that creator content outperforms traditional advertising.
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CreatorIQ is meeting that demand with the industry’s most advanced, purpose-built measurement framework—giving marketers the tools they need to measure what matters, justify spend, and drive tangible business outcomes.
“Creator marketing has evolved from a top-of-funnel experiment into a strategic growth engine,” said Chris Harrington, CEO of CreatorIQ. “But without standardized measurement, brands can’t fully harness its power. That’s why we’re leading with measurement – solving the industry’s biggest challenge first. With Share Of, we’re launching the first true benchmark for creator marketing, giving marketers the clarity, accountability, and competitive intelligence they need to drive results with confidence.”
SOURCE: Businesswire