Crunchbase, a predictive intelligence solution that forecasts private market movements, announced the appointment of Kate Long as its new Vice President of Marketing. Long, a seasoned marketing executive with a track record of driving growth, brand strategy, and audience engagement, joins Crunchbase at a pivotal time following its relaunch as a forward-looking private market predictions engine.
“The historical data industry as we know it is dead — Crunchbase is pioneering the next era of market intelligence, where AI-driven predictions replace static insights,” said Jager McConnell, CEO of Crunchbase. “Kate brings a deep understanding of what it takes to scale brands just as they’re hitting key inflection points. Her leadership will be instrumental in communicating our mission and accelerating the adoption of our predictive intelligence solution.”
Alos Read: AdButler and ViewFi Partner to Bring Reward-Based Video Ad Formats to Advertising Networks
Long joins Crunchbase with extensive experience in scaling marketing strategies for data and intelligence platforms. Most recently, she served as Senior Vice President of Marketing at Assurance IQ, where she strengthened positioning for the $400M+ insurance technology subsidiary of Prudential, driving growth, brand strategy, customer acquisition, and retention.
Prior to Assurance IQ, Long was Senior Director of Marketing at PitchBook Data, where she built the firm’s brand and sports partnerships and led a team responsible for branding, communications, product marketing, partner marketing, and event marketing. Her experience at PitchBook gives her a deep understanding of the evolving needs of investors, dealmakers, and business leaders seeking real-time insights into private markets.
SOURCE: GlobeNewswire