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cmofirst > Blog > Marketing > CustomerGauge Unveils Geographical View tool for Global B2B AX
MarketingNews

CustomerGauge Unveils Geographical View tool for Global B2B AX

Posted by By Staff Writer 2 Min Read
CustomerGauge Unveils Geographical View tool for Global B2B AX
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BearingPoint unveils Persona Engine: the platform brings customer data to life, providing a comprehensive understanding of customer needs, preferences, and behaviors

CustomerGauge, a leading provider of B2B Account Experience (AX) solutions, has launched Geographical View, an advanced visualization tool designed to help global organizations monitor AX performance across multiple regions through a single, intuitive map interface.

For B2B enterprises operating across multiple countries, understanding AX at a global scale is crucial. Geographical View transforms complex customer data into an interactive visual format, enabling executives and teams to track key performance metrics such as Net Promoter Score (NPS), response engagement, and close-the-loop rates by region.

With an interactive world map and a spinning globe view, businesses can instantly detect trends, pinpoint high-performing regions, and identify areas that require attention—all at a glance.

Key Features & Benefits

  • Flexible Visualization Options – Choose between an interactive world map, regional views, or a dynamic spinning globe for impactful presentations.
  • Comprehensive Insights – Access NPS, promoter/detractor breakdowns, response rates, and more via detailed hover tooltips.
  • Seamless Implementation – Works with standard country codes, eliminating the need for complex latitude/longitude data.
  • Scalable for All Users – Provides actionable insights for executives and regional managers alike.
  • Real-World Applications – Ideal for executive reporting, regional benchmarking, program optimization, and cross-country trend analysis.

Also Read: Adobe Launches Real-Time CDP for Privacy-Focused Ad Boost

A New Era of Customer Experience Visibility

“With the Geographical View, organizations no longer need to sift through raw data to understand their global customer experience,” said Trishaala Chengappa, VP of Product at CustomerGauge.

“This feature simplifies global experience monitoring by providing instant, visually intuitive insights, helping businesses optimize performance, enhance engagement, and drive loyalty across all regions.”

This launch represents the next step in CustomerGauge’s ongoing commitment to delivering real-time, global insights that empower enterprises worldwide.

Tags: B2B Account Experience CMOFirst customer data platform CustomerGauge Geographical View news visualization tool
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Staff Writer February 24, 2025
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