Cvent, an industry-leading meetings, events, and hospitality technology provider, announced that, for the second consecutive year, it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms.
In its companion report, Critical Capabilities for Event Marketing and Management Platforms, vendors were evaluated based on various Use Cases, including Hosted Conferences With Exhibitors, Hosted Conferences/Roadshows and Hosted Field Marketing Events.
In this report, Gartner states, “Based on a combination of interactions with Gartner clients and analyst market observations, the frequency and volume of field marketing events has grown dramatically in the last two years. This has led to a greater need for governance and compliance over global event programs.”
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Gartner also states, “Vendors are rapidly advancing AI capabilities within their platform to support event marketers in the design and development of events, along with creating engaging experiences and providing depth of insight into event performance. Capabilities driving audience engagement and streamlining operations using AI continue to advance at rapid rates as market demands accelerate requirements for relationship building with attendees.”
Cvent recently unveiled its latest products and innovations at its customer and industry conference, Cvent CONNECT, further strengthening its robust platform capabilities. Several new solutions are purpose-built for field marketers and event professionals looking to tap into the power of AI, such as Snapshots – a new AI-powered feature that transforms the traditional event note-taking experience for attendees.
SOURCE: Businesswire