cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!
    Salesforce Announced Acquisition of Apromore
    Salesforce Announced Acquisition of Apromore
    Attentive Launches Enhanced Features for Customer Engagement
    Attentive Launches Enhanced Features for Customer Engagement
    Zeta Global Unveils Athena, an AI Superintelligent Agent
    Zeta Global Unveils Athena, an AI Superintelligent Agent
    Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
    Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
    Previous Next
  • Featured Articles
    The Dawn of Autonomous AI in Martech Redefining How Decisions Are Made-01
    The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
    B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
    B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
    Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
    Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
    Machine Learning
    Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
    Customer Data Integration explained
    Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
    Previous Next
  • Quick Bytes
    Dovetail Launches AI Customer Intelligence Platform
    Dovetail Launches AI Customer Intelligence Platform
    Zen Media Launches AI-Powered Prompt Discovery Index™
    Zen Media Launches AI-Powered Prompt Discovery Index™
    Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
    Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
    Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
    Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
    DeepL Launches Marketplace for Ready-Made API Solutions
    DeepL Launches Marketplace for Ready-Made API Solutions
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst cmofirst
  • Home
  • News
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
    CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!
    Salesforce Announced Acquisition of Apromore
    Salesforce Announced Acquisition of Apromore
    Attentive Launches Enhanced Features for Customer Engagement
    Attentive Launches Enhanced Features for Customer Engagement
    Zeta Global Unveils Athena, an AI Superintelligent Agent
    Zeta Global Unveils Athena, an AI Superintelligent Agent
    Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
    Quad makes audience creation easier, faster and more precise with natural language AI prompts powered by Snowflake
    Previous Next
  • Featured Articles
    The Dawn of Autonomous AI in Martech Redefining How Decisions Are Made-01
    The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made
    B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
    B2B Marketing Leaders Forum ASIA 2025: Redefining Leadership, Growth, and the Future of B2B Marketing
    Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
    Digital Experience Analytics Explained: How Marketers Can Optimize Customer Journeys
    Machine Learning
    Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle
    Customer Data Integration explained
    Customer Data Integration explained: Building Stronger Customer Relationships Through Connected Data
    Previous Next
  • Quick Bytes
    Dovetail Launches AI Customer Intelligence Platform
    Dovetail Launches AI Customer Intelligence Platform
    Zen Media Launches AI-Powered Prompt Discovery Index™
    Zen Media Launches AI-Powered Prompt Discovery Index™
    Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
    Vibe.co Secures $50M Series B to Accelerate AI-Driven, Hyper-Targeted Advertising on Connected TV
    Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
    Optime Unveils Video2Market® (V2M), Revolutionizing Partner Marketing with AI-Driven Interactive Videos
    DeepL Launches Marketplace for Ready-Made API Solutions
    DeepL Launches Marketplace for Ready-Made API Solutions
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
cmofirst > Blog > Marketing > Databook Named Cool Vendor in 2024 Gartner AI-Led Sales Report
MarketingNews

Databook Named Cool Vendor in 2024 Gartner AI-Led Sales Report

Posted by By News Desk 3 Min Read
Databook
Share on
READ NEXT
TapClicks
TapClicks Announces New Push Connector for Triton Audio

Databook, a pioneer and leader in AI-powered account intelligence and workflows for enterprise sales,  announced it has been named a Cool Vendor in the 2024 Gartner Cool Vendors in AI-Led Sales Research. Databook fuels enterprise GTM teams with new agentic workflows that analyze a company’s business health, strategic priorities and competitive position in order to create data-driven narratives and materials that engage executive buyers.

“Databook’s AI and agentic workflows help enterprise sellers target, secure, prepare for, and optimize customer meetings,” said Anand Shah, CEO of Databook. “We’re excited to be recognized as a Gartner Cool Vendor, and would like to share this acknowledgment with our customers who are embracing new ways to bring Databook’s trusted insights to all GTM members, everywhere.”

Advancing AI to meet the needs of enterprise sales teams

According to the 2024 Gartner Cool Vendors in AI-Led Sales Research report: “Sellers who spend more time gathering buyer intelligence increase the likelihood of growing accounts by 5%. However, with the increase in data availability, sellers need automated tools to synthesize information into actionable insights to maintain productivity.”

Also Read: DOE Media Acquires Chappell to Expand Digital Marketing Reach

Databook’s AI ecosystem for enterprise account intelligence harnesses extensive first and third party data and a proprietary Value Knowledge Graph to surface buyers’ true pain points, map their solutions to those pain points, and craft account strategies that actually make sense. The revolutionary Databook platform introduces new agentic workflows that transform how enterprise sales teams operate by rooting every sales process and asset in trusted financial insights, deep domain expertise, and a consistent, repeatable structure—all in the apps where sellers already work, such as Outlook, Teams, and Slack. Sellers can produce high-quality, fully customized outputs instantly—ensuring that every engagement is connected to buyers’ most urgent priorities and desired outcomes. Sales leaders gain visibility into performance, enabling every seller to operate as effectively as the best seller, driving team-wide productivity and efficiency.

Disclaimer

Gartner, Cool Vendors in AI-Led Sales Research, By Shiela Rahimian, Dan Gottlieb, 5 December 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and Cool Vendors is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

SOURCE: Businesswire

Tags: account intelligence AI CMO Databook Gartner GTM news Sales Research
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
News Desk December 26, 2024
Previous Article DOE Media DOE Media Acquires Chappell to Expand Digital Marketing Reach
Next Article Highwire Highwire Appoints Mike Steavenson EVP

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Nielsen, Adobe, ResultsCX, Amagi, Vidmob and more!
MarketingNews

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!

4 Min Read
The Dawn of Autonomous AI in Martech Redefining How Decisions Are Made-01
Featured ArticlesMarketingMarketing Trends

The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made

10 Min Read
Salesforce Announced Acquisition of Apromore
MarketingNews

Salesforce Announced Acquisition of Apromore

3 Min Read
Attentive Launches Enhanced Features for Customer Engagement
MarketingNews

Attentive Launches Enhanced Features for Customer Engagement

4 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Salesforce, Semrush, Qualtrics, Zeta, Attentive, Roku and more!

The Dawn of Autonomous AI in Martech: Redefining How Decisions Are Made

Salesforce Announced Acquisition of Apromore

Attentive Launches Enhanced Features for Customer Engagement

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by Way Media | All rights reserved | Privacy Policy | GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice