Deep Sync, a leading provider of omnichannel identity and data solutions, develops exclusive data onboarding, data hygiene, and data enrichment solutions directly within the Databricks Marketplace with the Databricks Data Intelligence for Marketing launch. These solutions enable Databricks customers to easily clean, enrich, and onboard their data at the click of a button.
Now more than ever, brands must build strong connections with their existing customers while leveraging data-driven intelligence to find more customers like them. Deep Sync’s enhanced onboarding, hygiene, and enrichment solutions improve the quality and depth of a brand’s data and activate it across destinations—without leaving the Databricks workflow.
“The Deep Sync hygiene, enrichment, and onboarding solutions, now available in the Databricks Marketplace, offer comprehensive first-party data tools powered by Delta Sharing. These offerings enable data scientists to build more robust and accurate analytical and AI models, support more effective marketing strategies, and improve audience targeting.” — David Kulwin, Director of Technology Partnerships, Databricks.
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Deep Sync’s new Enhanced Onboarding solution, currently in beta testing, improves onboarding match rates by an average of 25% and addressability by more than 100%, including examples of more than 200% when household match boosting is applied. Deep Sync is currently seeking clients that meet its testing parameters.
Built with a focus on deterministic match boosting in near real-time, Deep Sync’s simple, self-service activation ingests customer data, enhances it with online and offline identifiers—including Mobile Advertising Identifiers (MAIDs), IP Addresses, and UID2s—and activates it on a multitude of platforms. Brands can now experience greater match rates and improved efficiency when they activate customer data on Meta, TikTok, Google Ads, Google DV360, and The Trade Desk within hours, even for millions of records.
SOURCE: EINPresswire